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June 12, 2025
  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. Valentino Garavani unveils Vain handbag campaign
  3. Chrono24 rebrands in bid to lead global collector community
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Rebag links with Luxury Stores at Amazon
  6. Alfa Romeo signs on as sponsor of Italian sailing team
  7. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  8. Four Seasons Hotel Boston celebrates 40th anniversary
  9. New marketing chief takes reins at Equinox
  10. Is the sea of sameness killing luxury?
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Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. Valentino Garavani unveils Vain handbag campaign
  3. Chrono24 rebrands in bid to lead global collector community
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Rebag links with Luxury Stores at Amazon
  6. Alfa Romeo signs on as sponsor of Italian sailing team
  7. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  8. Four Seasons Hotel Boston celebrates 40th anniversary
  9. New marketing chief takes reins at Equinox
  10. Is the sea of sameness killing luxury?
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