Luxury Daily
The authority in luxury news.
June 13, 2025
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Regent Seven Seas showcases largest-ever luxury suite
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Chrono24 rebrands in bid to lead global collector community
  8. Luxury Group by Marriott International brings back Dining Series
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. Bentley Home debuts picnic collection
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Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Regent Seven Seas showcases largest-ever luxury suite
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Chrono24 rebrands in bid to lead global collector community
  8. Luxury Group by Marriott International brings back Dining Series
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. Bentley Home debuts picnic collection
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Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
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