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March 1, 2026
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Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Vogue premieres Global Spa Guide
  3. Rihanna appointed J'adore fragrance ambassador by Dior
  4. Pandemic accelerating in-store, online changes: Saks Fifth Avenue CEO
  5. What luxury needs to know about cannabis
  6. Last chance to register: Can Tech Help Luxury Consumers Make Ethical Choices?
  7. Gucci presents LACMA 2021 Art+Film honorees
  8. Prada appoints new board members
  9. Audi, Netflix team up for integrated film effort
  10. Saks, Christian Louboutin partner on exclusive rollout of new children's footwear and pet accessories
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