Luxury Daily
World’s leading luxury business publication
April 3, 2020
  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  9. Four Seasons, Belmond lure homebound consumers with virtual events
  10. Women in Luxury 2020 New York conference moved to Wednesday, June 24
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Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

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  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  9. Four Seasons, Belmond lure homebound consumers with virtual events
  10. Women in Luxury 2020 New York conference moved to Wednesday, June 24
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Women in Luxury 2020 New York conference moved to Wednesday, June 24



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