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Sep. 24, 2020
  1. Day's wrap: HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch
  2. Introducing Luxury Women to Watch 2021
  3. Changing behaviors, priorities could usher in new luxury consumers post-COVID
  4. Registration open: Future of Luxury eConference Sept. 23-24
  5. One in four high-net-worth individuals expect their wealth to decrease temporarily
  6. Entering a new era of luxury marketing
  7. Sotheby’s ropes in Alexander Klabin to grow Sotheby’s Financial Services
  8. Bleu de Chanel dives deep with new campaign
  9. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  10. Trademark bidding is the kissing cousin of counterfeiting
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Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

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  1. Day's wrap: HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch
  2. Introducing Luxury Women to Watch 2021
  3. Changing behaviors, priorities could usher in new luxury consumers post-COVID
  4. Registration open: Future of Luxury eConference Sept. 23-24
  5. One in four high-net-worth individuals expect their wealth to decrease temporarily
  6. Entering a new era of luxury marketing
  7. Sotheby’s ropes in Alexander Klabin to grow Sotheby’s Financial Services
  8. Bleu de Chanel dives deep with new campaign
  9. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  10. Trademark bidding is the kissing cousin of counterfeiting
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HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch