Luxury Daily
The authority in luxury news.
July 12, 2025
  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Positive Luxury partners with Buyerdock
  4. Chrono24 names first-ever chief growth officer
  5. Hermès expands watchmaking facility in Switzerland
  6. Ritz-Carlton Yacht Collection adds third ship to fleet
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Burberry, The BRIT School honor emerging talent
  10. Dior selects new global ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Positive Luxury partners with Buyerdock
  4. Chrono24 names first-ever chief growth officer
  5. Hermès expands watchmaking facility in Switzerland
  6. Ritz-Carlton Yacht Collection adds third ship to fleet
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Burberry, The BRIT School honor emerging talent
  10. Dior selects new global ambassador
VIDEOS
More Videos

MORE IN Marketing
Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
Luxury Unfiltered: When was the last time you truly surprised your client?
TikTok reshaping luxury buying behavior, new research finds
Where are the world’s millionaires moving next?: report
Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
Circana becomes TikTok marketing measurement partner



RECENT ARTICLES
Hermès expands watchmaking facility in Switzerland
Ritz-Carlton Yacht Collection adds third ship to fleet
Chrono24 names first-ever chief growth officer

Positive Luxury partners with Buyerdock
Ritz-Carlton Yacht Collection adds third ship to fleet
Chrono24 names first-ever chief growth officer