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Marketing

How brands of any age can work to build an enduring legacy

April 30, 2018

For luxury brands, building a legacy is important. Image credit: Lexus

 

By Danny Parisi

NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.

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  1. Lessons from public trials: When is recording permitted?
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