Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"af3d5a851e1214c84c6412d167315114","s":"f0ec44529805c172"}
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