Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"00696129b3dcd9258b1493bd6790b239","s":"e4752f1b531a19a9"}
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