Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"8c16f4c08547bea4a4e5aa119cf65971","s":"78d70963278eb05b"}
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