Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"4a55cf03a99dda5effd31bb97df142e8","s":"119488fd3bf75f0a"}
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