Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"9813d074c06838b59f707d631fc528ef","s":"540373f48d4dbf5c"}
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