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Research

How can fashion brands leverage shopping tourism?

May 7, 2015

Affluent consumers prefer experience Affluent consumers prefer experience

 

By Sarah Jones

Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers should begin marketing to them before they leave their home country, according to a report from Fashionbi.

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  1. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
  2. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  3. Green claims: A brave new world for luxury marketing
  4. Balenciaga launches 2025 skiwear collection
  5. Piaget debuts Andy Warhol timepiece
  6. Moncler x Donald Glover hits stores
  7. Estée Lauder furthers millennial focus with Too Faced acquisition
  8. Photos from the Condé Nast International Luxury Conference 2017
  9. Vogue to broadcast Met Gala red carpet via Facebook Live exclusive
  10. LAX debuts first US luxury airport terminal for VIPs only
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