Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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5g+Xut72jmSR8IIIkxpZ8+Paxwws+w7gCsKHt1oShP2imJkqbQR6JWBJf7R391EmifUzKmzwq86mS1otqpunO4GI2FMm\/rla3bnaglBOcT68iSc1+++m+ZLQjJKDLIx53iggj3PxZuRQ8oWE9U6tinEjFHRb2dq7tCsKemT9sT7l0MDr6\/ZU08xrHJzIlMpiPKq+tjJj+1u65gdHDKk5cmQrJoRFlfJOMyvsZG+TRY7KI7n0VDk8+GRi5EKIrIwC\/5rXT3SvTxmdqyjqYjMSylxli\/wjEGdaEXZnPRCADCDz+saWwxZhdgtDg+F69T8FYxShtWeSdR2Y+PAezP0ehRYzMp415AipN7Lmf34N8W5eCJn4+LiS0EehDZybzGK0\/k8un2snTwdKQQtlPCNsDSkYpk+7D0csk0EShFqbiRB2GuZwPMuNAJVW8tM4GWCkBDc094lxk1AQqHEK\/H2vqmdhUMncOG3fpbqn\/c5z\/z+Chw3pTfRPyqOwvWfoJ8TF9ViA4Tqsm\/38iqudCHBdLo6LSvKsTHCAxCtlNJ8SAMlVD6UKlHVwrmwfVHE9qS2EsvrixHjqCf92WoQQPeKdWNyw3sLuNAkDI68vb2vQmZquH\/qmNPvVjYnVNXFlajPOnkCCSFzsM0ghNttdP\/7hO7AE7n6UFfTrEr4DPG7rlpFMVvaVRf55qVWWTPh9hmQGU3DA3hjq7IadiUbTKr0ahpvzcYlxLHZvD7KtS8t1PlXjGU88IE\/bqB\/IeeLq9XUqFOvGCtPV1WWXlMeMEwXDQ5wAgrC1K59ds5wtO2WrSuk5ijUCdD\/8fJ5bUf6IRtpypdoMxADsP6OrzVUHxW8\/PxoxBUEQ3ryTqFh5p9yeYp3s6C5422bciPXqCrEEqqK\/L3zt+2lmyUB6vhCeHVlCwsPkK2Bi\/7+8M3vcJ\/BxYli5E5iYrdCW6J1D0i4rLNy0klRblujyvorCkSlZgpA4r\/MIqbJmKzSshFQtuXxMux0CbeH59Ww\/UKDav8jBC1XjAZ3y6YTBnh01YnYDxzrtIyogpuj6mRdfhb1zWX7WsSJexO5k+0d5Db5Sm2gmZHuu3aYkzWOCSm3+I6FAXhncb9kIjQLMbkF2PHOe798ztTm4PHdT0A7Alz4c4leRoyMYkAnxJNca3pteNCHzoAG6HM9q5wPNcpRnkp433WmMpwKEbEVrBFnJSu\/OIIBRJqTMHzaufjuHms9ESPX0R1yl2BzbTpy8PNQ7LWJo\/B9Mj2QXAItFA1R3Uovx0EzNmnE183SqMVFL1hq2Km21q4bqG6Bj4AnIGiSdr8pBsnGzt\/lgmV0E0IUHQIx5ThD2E5YlY7f9t1y\/\/SLAW0FFXGV\/un2t9teRdGK\/sNOId5zoo00\/dW0zfU8aveqBB+71Lz1qGerNzfDw+PONKMFhltaJwxj3mTe7CgjCLuJDqokCR4ycLd9uPBmKwNi17F9rT2fM8F\/gVjE\/HjVGxPnC19lB7ONWWQnahw8knWGWZZkiQXrAJ\/8W\/P92rNqIbLOCJrOYlPaFTCZtNKDiI2IYs\/jJ\/Hn3WStagk+x1EzqHXjTfXr6KJWcFNQr9h7nL0yA2YH5KrI2xfxRC4tI2tSlB6OTbEbkZGcye1UH1YGuEXkPiSyqypcWduS4IGy5Iqvts\/mEF4F57o40wtE1N4Bklv0DtYBm94IEoGLvYUsbOwn9WeQQjY2zCVHKRRjTRGb2ZxN6de2KhZpGuXa\/PD9XALlEt9SXlzx+vxLc6wnZ5BYhpmzZ3FmG\/MgVfyAIEY2U7nuSnzoiexTD9mcNGQ3MH+VAK44maBuA9wDB6RJzfyMcG46xeNS6h7rMDWEw58pLLUn1o2zJAu3\/0Iy8ReMfnay47NCW2O00qIL2ThWM4+lX92dy6k81HfUh766BIUpZZioan3JNYoZZEipH\/9sIzbw8\/CSiMzglACSJGY4hkAd0oFQ3zd\/oTwnW6pKDOvIfZc1+4W\/h3jAkQBTfox2HOaYwx3K5ZmAhL9OuyOYLuwt3w2UzikxwF9pPcCr3Aai1KQmvuaqP9SCa2oMxOiVkzhGvBcA6hel6gz\/U61PdQHhIGTWmkO7UVakF1x64yvIkKdYkhW3mqch8mnv8TLoGc1f15X9uYoiRIxo4ey4II+XWiOIUGvuX8mkFQ\/+5mPamWLX\/jB2sePQNSSQsumTikdOJydeiTxbxF+ia8e53AtAovnb1P31hWAytjLEexUSzaMbHPTL8H0iAHwN1S7qqxAZkaiq8CUQF4TghZroo8500vChuJetGlH6eLJC5wkEEfymJ3QkVDIQzdfO5YdBTJxZ+b++mIAPHgckYgBM2Moe89tQFRRnZrZRiJXKkvwWxLuZy74fhLQEpGW7K\/WB312tqfy0SCi9j8uRw1DfBdDdT2WpsuBu68pgzOf2xeuZ27Ikq8twzGLtYiJNz0G2hkERZcN\/hF6d1wMjw+exrNbq9VU+Pd971PlQVO+EWo\/VG8fmX9yMHxSTjtfc04edOs+WuapPcNzddVKAZBB3Wfg7APH1UUB6si7D7TjJhAa1lTFMi6V5H6VEO4Jan7wo5hBsaDLgz6\/vc3bSNyOMu4ns6MZk6qtvxxdZh72LZaX00gOIMA+xXjzBBEIFPOzC20dBi+Sn17m9scI7Fj6vYLzonIZz7EVFUumxvDPHlY6aiZBQxhq75RmLweONZf1WptY8f\/S3++Oi9ltSTgE3BiJ\/kn2rpzXa0oZqYp62qWZhvNhbC4ComaodlWLV15HpIdB9LUQSLvCLhqVep1X9Mg4BS0hBC8udLlJLz+wdMRg8rWtqIXYvzmcdbypLADYpdA9ltHFVc5AiVGXOhtEPkTFBp0eNMk+q55THNNc1RaiJZ+xRtWk\/jsIpZ16LBskBvaNcpjvOkPB2X4B2My7yS6BbfWBRN3DT2Y3gsEvTAM+8aQMsJKWWo3H6Ly0pH0At3Vvzp9NLcSj1aSc5NGrIXcQI5IDc3ZcEspQmZw1j2dV6mcQt4i9oE+xLU7of6pXzzFKcEF6fLMopAqG\/UQ68vOpuLwts93iavTj1vukcNi7weGm0JxkH66i7HUjcueR72JuKF9bQBymhPatOkUE2ee4W9Fwzn4rxNCgOgdAobwiZXZB+nTblyo05FYCb2Q8JjPzeY1FfY0EBd9\/95LJBbUuX\/ObQCQB15+MA05xr3atkNFY6\/XOpPpUHgFGi+Na3v+\/fgSPE509pwB8tqaM2vAC+Qr5vo2YLqLBGdD0XzUohwY6olemj+lF6IcIQXkOhsrr1l6T2wJUogKd5MLrJSjvlUVjiMM49fNnizGF+m2CO0FYEOcKeA5ppHoHTGrOBqM2ra5Lj5jhSRxucKf\/ElEhIc4pY8jT9dNh7KAKs08dbhtQCqAATxb4FpLelIsnk8qn2NBQcLSoQLeudUs7YFOOH8d\/IhCEr76SY56GOQo7nggg+FWn11fpyYPPuO+jYHk4f43HKE0WPeFfhqiuHoBwGqIbEF3CbFAMPM65rWiGgTFWbHVGhj32poPylltexFdl38EXh4ytBl1EZxMbdva08B4N6fn4Zzm03JV9sKaF+AxE22rhZMyKjGGFssuORnsdI69L9K9n1EFYjmXY9F11RHODsr1MT6sNSSBawNHHI6QfX7\/+MWEqF7A5gLombFuUDsuRaJU78UvFOl\/xg5Bltd9NL9pqNubmf7V\/o8zLLsdM51EsZppje6zhmcm2Lw1YBcugJoZ\/AIBXWPu7x47U8tjixw1rViqvgRx09G8\/nL39zK7z7ZpCeCrtPjvVRJhMJLGQ8J0A+kEn7AQG9SujOiJgqxUQHPGYQXG1WIXmOGFsGpoT+GhOBixoVNjFA3mrE6wrh4AbbtUwtrG4atF6rm0XL0jifF8kBR4ImVPZuqhZNpxSUDL4fNN8mUl+ALd+zwtf2+4QQ7ivMCAqJqg7qTPl1B3kkgjXiEIvuImJu+ybC3PV2jRsYRByDLWKSfbJkG90c8VtDrPNU7iMXyuuUlzjO2yIQKZRDnEn0y2M7C9Sb1oNmuCC5ANjCwl\/KcEovwmN\/byuVQkn\/G2I38UUQzQ4EQIgBcFQQk1IUn539+Z2HE4gA2qpOnJGBRm+TvmTlup4f+ttbWJnMWE8O9LJrM3nq6CHoJUC\/hwY6\/1dzmsSNpf3BqCPVGg\/52fUZpTdoU5pn3rasayVdP6COSelo92BeRqTs6uhLjqWJhA9oELFO6WOj6wSn1G4Z2qOQlvSm3nHR7gxabe3JAe0guCu1H2audAcD9x0dm0DuyOWEMwRIlok6EMbdrr5qphTjYn7oy1XtwHG3w0ktOhcd9d0yGkfj65KIlNviN3P9oSnLDf4mbDH3huZJbwvLvXLKTSxnAcXIsTK+TpUq7TxHstqesBlrFfU2+yRJgmOlXKD2Fe8gi+oSOKKL24eL8FesaqULzUagzoHrITT7MX6NN+vUxg3UkbhWs2V0OfyF4+6wlxBip2F3t4P2YZj1QYf+qHl7xmbK0gz7ayrhR+Ez+6GwgvcuA6EJlTj2w8mKgjUoscuVT4I\/KqcX926WMEXKpttGcgZVMtJcnh4P8\/D5ULJ7NJX9PqqqRs0yScGypj3P\/RnyfMU+xW5OuKPSXie3I1i06KBqYM6TsaMENd7aemJdULoVdyVp2RWhE4Z1QICrIuF+0HyL4lXf\/nmUWo5ea5KfIK0kGEomQTBWdpXLve8MadgRZilLuj3VcOy7uiUEk2HtvS+O66MEwb9Z+HOL2mMqJlBitX18GLA7Th8Z1uW2DZ7HtX5joTFFF8JKHiND56+doQMbCF6JnO4on\/QunQSv2+FtBp2MGZDlK2sRsF8oTd3lEeBQ3F+1nQOEvJ+G0+UZs00OOEyVILj39OC50CXUzFAt+f5ivk5S5BKoqjOw0apmvlNyaDTc4k\/5P6bMCdathVmn6X4NuDugtIqodoJTSKe9ZB4CTbi1xU6IJcGCADc5dC00FFQT5TygIoqgetquM7\/fdp5Q0CfXcY8CxNck1nQj6NhRiMMAXx6t\/VeaO82iK2wrITEKvjElmN4HFldrkJMu2CaNg6hnyovPsuJ1Afys9on++glh1nwMOK7yKaiQRmNPsvDzeZw=","iv":"65ec65f6c637b47d2746519795a0fa7b","s":"716828166c4e5b0e"}
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