Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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xpgsXO7k1agWDSdBbaloCYnkq9f5kYgHJHZ78eTpCJ0YlHJM3FF8Db0xr4ywwUrFbGkcI9GdC3ul\/DckwzzABvzwrfmgNpOh3DpMRsTZjqCq18CWNXUG++OjWWwNgqd1DLKUjf0k2Cck5pKyE+zlJnvzMxiY7iWzbGy0jM39tmLpQE\/BQkjgaEwENz2qaN4stZPOt1Nu2vmYBdH1bRjN7GmLNSVXH\/qeEPR2XurjTGhhv\/TduFwMXTLX5C+F7cITPvcppkqfZ+Xdpf2\/zVA6WOPuVTkFZYTrs81VkP3BdZ2xyF6ERnNglUEeqroKFjR8xbibKUos1\/3fv8k6+sNiZnhX6nf0FHQwtrwaYhpgUG0f960khKubdfRxX6tLUjcfBTYHVM+KozQamQSPEtwQVxtoPorRvi0mHLOizNoAJFEkO+4xwt+Eeewf1Mr0F4SIBy\/Xu7753M3\/D7Dvxx\/tdGbSGL0E\/fz5dSSjfJrgJ7jEbSZulBG\/g9XdA+qU5IjqTF0tERSh8v7aeo5jSmdXf2ruAD3kc7a\/8yFEbx8NKfsOsJld79gYadSUPDki0h59d6UD8cUxk9Jy9isWaANpn9IRDzHMoEaDz0P9AE+AZq8Zmyz\/XnbDVNEgGVkVbZQm8rQ5fG8Qso65zqtjA5BSzNfWY3m7UiVuJHSsRMuLtOz9Q4mO5Y1oG\/3KWwbqkm0KDXeUB4lUHjavZNbvquk04g2aGEb01AGOQfTZXxqDQCMfX13c8pC\/P8PqIhYDRMIQ9HP6Yhmh7UhN6WBJ5o4+JjZN3jOHlAttbR4O30aY4NYyQ24JichgYbK9pIGP7mZkqKmr2RRO2\/aJBQUJDFUmMXPUT8\/2HIdyIPWg5JqmLTZt74PCg76LAhjhE+fOxH9dpCDxpYJl7ruKAnfAx6u\/4\/y0r0nTHX6xsb+HTV3Gcu+XIURJh45cVAFcbMCT20+GGkKfPao2u1y+sHN4D82IhSHdd\/+ykXNjBkPEx3vuX78xI+gIpD1K9eJB4nxqBSWAxP3CohZp3Ibt992XqTqp2y7sgHCvBpr+Rkqe1pE6EpQuLirfRqP0I3adTnFYpqrOsOQAGGAMALwvRTX6xH9gIngZyBuvTnA2RtjjdkQ5pyjJ7ObM79MkE0xNkT+0CMwOclrsk4Jv4SxrG69kOux4Pigigolq6dCeQQyXu0+BxiJ4lciDDXzEBI0Sa4dcLcr7WxNkqnihsPb5QBPHsGfymdYcpaPA2M\/p7AxyXCADeEh77EwqpCtyZXs5rgz9GdO09sdZ92rL2OS3nRgqOo8vcUR4M\/IK+655b60VZKm2Bkndulr2Re2erMehxPEl\/YfcnWByih8SwxREo1NLcInltfahMQ29gMHohetBbuEqlH2LXwZY1p58kQ5lcZd90P+CgnqYlptOJTyN9TqoBcrPzFWTzY66MCkUtm2O5XrJKIFPLj6CK4vlEmcbIvEBMO8uagu4QDk51bsRO6xBrNA8PCQri76DiStij+kUSx+66hdyV38H4b\/bSjsyd7JOPq45TyFYB86TPNKr6R249t071wzQ6rTneFrNsaSN4MYaiYQ9HLBPYYDAmMyCYybgSq\/twecEYJA0f1rf3iM2zt7HGdAT1fwWUXVoBX9nSnETqNsPX7Ltsfcyr042JPmsVrrJoXDpMCM+Dzh3KLRoLrI3AfmMHvfk3\/UhwDnUeAMmlvF28tihUgmmzsRjtLgkewOrZ5MhSqRVwNtrcx+R7O75FXXrCUd\/HSebH66Et4wBb+\/OClDX\/vUFav2Q+BO7zNut\/liSG4vFFsxCwmU+jU2mlrJPl1YoFyTPzOVayZojM0cyu853ALBtza+aipFjTlIgMztlDBnxsjGHl41OQvJFPfK\/lzzDJC19xUx7zmyuP9FpX2IsiJnwFOblUbWHjX9GUkgtUGNJarc6yE6d4W1TPjBxPHVHzIbsAhjWS1xj1sqRtBQ+CGDHBuEdtZ0yO9qLm6h7rG0Y152enXSV\/wPG4+JxNvKbFoniydlFw8KPYwWPsphC0LhqCpZHJDcwWUAeTjv6oQvDkneCLpyPp8zz9VICzuwOiNFQ8QVuhKdHbv8RLMz6EAQW93l2IAVQ0grIlAoNPNXlJ\/uFrVaLwRTzFMALLDMuv+mDrB0U+IN9bCaWrb5taanqP\/IpJkdkIIk5cD60gKmuT0MbGBs4vevB1jLm0m+knXv1yS1\/2aXf0iAbklPwY6jwOncutmioXT4uBl6d9cooIrBBNjT45vRZMNdL0ahZPCMDuaPVXPKzR+R4P+lSAEX02VsfcJ0aLWgfG+57QnmTaoZ0sqJwmhitrQwvqDb\/vNZu5BnzwUyp\/eGfrepj\/dAQ5LMhPPV8cQjjk3Xoa8R3BkvWcowLA0HwcuBrA6hwC92SYUROanPGQd6+iwZSJAiuJHEZ8am8rdYMblImQNoaO6LeNqAujgb29idl3cH335VjOypWiGYMjf9y5W0RJHmMxSjmHc3MoKa2rCYJzT0DT2wPK4AcfpD7gTwWmKVN2D93GcS8ids3DJ9PdmcMM9jy6FfNOO7+\/YhQ6kPGxqGw1Vs8koAoZ5pyNvCLaKNGqT3VHcbVfjfgIrjYBcvy30ZIdOnf4cfqZzOwgGz\/Vo57raS1QYyia2AX585EsaIhWO\/315WbVHcgC56Kt3iQ2ypy8gah98Wh6JRCFlePJJjrfhxUqlafsRarWD8K9GVp9JbrXb93I15\/pGfIONloJW7tQqppUiYhiD9zXepus0DVLvv5XmEw0VT1C52Y5bw+d7Dqs45YNqpF1i8S\/y\/lLgIYmW4kfH7H9S4XpI\/aNn5rn3MDcEhy5bS0oY1uIp7J6Ez0RR9b5HQujJJiMt\/T351gnBYeq1l\/o6l6N0l5C5ho2zdl1tM\/rtZGqdkoMWSSoYhuya\/6K3Q14HKs5ml9huVuf1JenHb4\/LeTigqZZYJfJ3gQteFmwhl3twnhl3zO++4dOjCBisaOglivjjEmqQMl66yBW8FZQ9l8d9f1UldC0B1CSGwzYluAbVNPc\/cTbs6MiFKGO\/rPeyBZe+I2P75oq76uKgywuI1S6tylcEuOkErixOnGMqciu9ZTI3E89CudYuo0KU2p+fBFzir8HXjQzksvSW82Kpxqlivmgf8d8w0jsXT91vjqS5Cn8N6VNnU1e9yGbBSfKAdlACYy+PJZdmwlNz8o1QxX0gOG1zKrLzJYrJXXQwh5F\/uii3NbYOLVo9QSyxqtUGFzrQE0VTOQ+MoOcx4E3NetGIaLHQqF5Uc0fRnsd+W3SISsB83CJxSi5zq9Bi5nXzu4O54OYn9\/RcfKtARt0UQYKC\/A\/k0wA8FZS2+CTJNbvnKBU3i8CZo0OO+h9jxGPnpH3Qw1nwY2\/G6kRvA8KZHD51qC13B85JWNDOyboND4+utgdJeFpA04qzqdxuV\/BZXMxNHgkVDogSD63vU1MkipkCQCY4\/79xGPw+xTx8mQxK03VLi3LvQFOhCiYU50De2wXIvRXqdL22uCDaVf9FMd\/kl9EC4Vk04+KXTumrGuTOrRfBBX5gGHe5wMM7Kca0c3cYN9L+lk6nk2BrWAqu7DWa8Vh90MjO1G9TzlD4rWWLSP4SsAjvfunMC2WIwgarksG5PrgdRfWERQ0bJV7SVwAIf+4M4u0q33a3ecTF+r+tTp2gRgxH3nuK4iCu+TxLoMNkl\/9YaDLShhVV5zoIqqAXIKQZlfPHZsLCtQMzVJbj0SW9GM20Quu5qc4As6L\/tV0kJOHYmc1tBdl9wKAkxFv8OALkMM1EOd8Oj5keqHc3ql8CR5HvWfYGrk5NkmGyNtuz3g+QD8l5STGoz6JTLwwy+aEodHJjea8CAHMOFxGUFq+\/ZX3Hg4ZQlmQQRYscqMZ9xwrtdC2XcIWES1wK6tAQ3WXK7yffOa5+IkVj839NVxryYcK8LpZMg4QlR24SfRCly7Gcmy+giXYnLhLgK9XxqOvZWdceBe5pI0vTI5a2BxyV1LgQqz8NgMZbCfdvWmqeWKyfZoC2eB1JDKzFKtvbRPqPLXMWy7rnm7W0F1Rm6zUt2p9tiCXp+b+40l4KNb3qbmdo8mI7hxL4aq9f3OxlargN9qgxjltcjechLjA+7PMi4LKeB4DE+jznx5NEZsaS5zIipyc3BixTq2eS2Z03epSJbtwqv4MZ9P4acdBnZntqgF6wjm57u1md79ePx25d8VFkHevE0fcgJ\/jZ+7ph\/BLyjjwQin4q6F7yG1boM5OA9M+rxlEZPFu6V1Xk7XHrOMeXCDnGHtId5MoCPHU9YA+UGEsjkXTU\/\/+ZZXaalDzbU8bz4mMkkrb+XaLTB3LnJrRMBw6zLWfmtWczREzXmCCp8h2+wSvVos7Deh\/Qgt8hOQdXLOY+K7F\/2mnXL1YC69fC9pkdQ\/azVUqO2GX4gU8O4u6OpUNojQt2Y0c2hT5JFvmWfE4Cdwl5ghzQmHBRuBnxq51SwuvltvQhGM73JaDyIkYLj6joI7rr3EsNGhcEuIXcJ5jo1ixX2yUpQkAWEE7vQIuirVOiLAImLA8zpIRUyHmWOMBqPHq3Cshy6C1BfCxc1et4xspyH+xcXoDLYHSH2Py+xK2dJtUzVPVnHf1UiS+6HIQisSRn4MCp233GaMNtm5aDykGnoX2oUpMCqeUN251ECM87FbSCAVawdJfyt78umVjvHlcQO6S524oGIsv9QQnjtpdbQaXEcphBsnGod9FQgtdQmukN9fGPnGOg5gKJVz9GsXnpWjJFUUM4UM9YibBMtQL20HbdLCiKvi1eswd0cdCTa6QcMEcbbTfJAVEDcpwHM9w0AUF0YvfTgDMMmcuE0Xf05RAwapLGMWSvUGdL9f53fTd2eNg3PO4m+ovOGDmpNmXI5hQxWUy7hep2WzjvrBCXiU63AJFrMldgQd9jdR63XhNbr\/ZIoSPu9tOJ86Ik8JnltrkJRvx1u+4CVTKklP5qOZFmpxlL9KEV81IBzSbGNLqpoefepcwDSTFfQwelCwdQg1ctUPrE+VipnATZoyMLA8JkkKYLMruz6iVq9cRgQXuAf7z+ucX6gzNogbPGPFQvWPv5kkdVxrFa+A8cByMVmpqM69uF+XrbEQdI4VBeocIZgQFbAa44gnzs=","iv":"3a72fc51ab780cea6c2388b15426a27f","s":"68c8e7fbe25ce352"}
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