Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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4myqhqOTXsJS6lJZ3CNnr7dRpxnLxcdPjXlMIXwbfMhdS+uWrV9S9wGy+PGzZw1KTyYu+oJVQeK0DgcijxEMjw49sjdM1MUdZ+8pwYAmQkQL\/pJ42AkQZrjOfXGOGsLzOyHvdJqWxQ8ihOYXI+6Cp5W9Fs7EgtDRX7NLcfeBP0xcrYvoZf6ZjF5Zcdd1AwuAlJdJZUWKJxB8W2PGPWinPJks0jGsc8kAPL5e7Ns15sV3UHCgtJfS5nuHCpQBu49H4pQY3riyTvvKuOebaTjayX04nhr3MuBwZx8C+EDSyQnPVxjgSeMgZRV1bXAs7atkM0tx07EOG4eYMkX9o76xG7SmHKj8lmFeZmk2deTnD93Ry7oB5CecLTSJ1apy8Mvtl6rPfAAj8PaPs6HDv6pfIqDNnVEXtG+bbdSePuDJwGNxy33CMAhQnI02cjBJltxinD0jqMflO+WFTkW\/\/RBGZ8+Z0cALatPUM8ZefoLgf02xTfjbnBGmkJhDsd5LuCmX3FhSMXyzF3YzZBu+HR3lsfLc6FPkM4lL406ZI27JF8ajntmzDjdd+FKIiJUxPuPlpTd9UTSDaLwIvpBR4qe8W3jWob+fHFpCQ2GiqPzVgaNRvoO3C2xHlNM0SjP8yNhCu+FJdIAOB0ALIIZMzrGUDHqfoSoAVMlaZLjfEF5cTuqbI8\/BApRBL9JaT9RhIABt3pNJPteDARw2GzHTCKQddrCT4Gx5cnl\/imD56sNX5RRmq2euFOrUnArSK9IpLkHPf4hgHoW8VmZh7pJiXpWkwszV71bxl44V7jdhKm2KulOfXeZk7oYHCQRwEgzU2R8BASeYkRL7hwNm6xwZkcn8FGMyPSI1NN0XYjBhCSej3AI1q6tw\/wlokGy1zt5hfVUYFI0DxFbm96syXKtQA3WHeXw+O1HS\/8YXUG4JoVZUjmBPvyMu9m2DYlfFVsESG9BmDu5LTDK\/A4coZENaZ5ZL1kfqoG2vwWnOWhTv53sHLqv7oFWxGnCB+Z+8XQjNixGXMChZe\/yuUx2wq9AL2uPEtlUO9dFFkYJM1MRoghxZ6ATEb18Vst9urhLvvvwUEH0MStIfSqpvz3NBHTjw\/Um3QG9N84+giVfmuPWJiootvxm5xCbEw7nD3JTZP+4kBS8y5FYooXzrkxjoNxFLqMK27JzHjAHwnTJuMxhuv4ydR\/rzL55nX+KnVDSaE4l3gn9aBtdh6nPdR9O3qqSho2iNxIY3kFo10uAHnVrPDg01Me1OFoltRfGa68Eu3LRPEqIkzsRccjT0qSEyObc2VUh16Fyw+7DtAtM1dcqDtH4\/b+QqpsXEmKXJQCHYoVp5ssyEcl8dTW9OMDxoY6PMssJxSNz2eqv2g\/xfDg4S31cowf5Ko1p6xzDi0HGC4MX3\/\/EoPgYEvDL5zrJ9+kIsNFDKT4GGa5QIVtQ7sQ8le\/sVFaU+RmPxJFUkedTm4UaU8RtkHX99qWIMOq+Jdt0X6JPCVbmeLde8wO1lq6OBBoWQRCVdBHm5BFR5Bze5SBFO7cCjttzl38dpWd0j1Zo2+BrjhYoT+0A\/w9NXO7l\/\/37sYTjza8Om5dT\/DuslDOv2EZW6WidYCEY5ueJkWFZR7HFx1pVZwfwN6LUNzk+Mmw00oYNvFXQuABryuwK7hzuaacK6Tks7nL3k+CN3NnkWltHFIQZGa3Pvv0KaACIihjHzwnnaGd6xUEFnc0P8FHFtuYVENozUCNzejvAEYH7UdQnQkawruwB5o7Ip6d3sfT9Gh5lfoMS93iU8z1H5cesuZEKKz0l6w7MfcN28dyDiIE4j+Lv+LDlDDSYaSTrKZ7qgtwopCNXi42boXrsaBDtmxxUq0LZs+XxB4T\/Dhh1WOSjb+gbCLGOZy\/mn5odSWP+\/s7ODZ9m7O0XDtRTGrWnPn\/p+wKksALrqNl1wDGWxDUlCty0smfuFl1wLA45ClyaoeemcfNf6G9mPaQHf\/AXu5t\/+lWr\/srNXWXZdGPGAHzvWVPVz89jvdfFaVe6MXSITp5OQPZhnoI4kgRc4Z2Pgvy91ubhWMAYoe0NkFr+b0JyQWBdVSvemfM7EvXcm0Mzq14bwRNYckY0NsEqznL6NgFYkJ2bcyeNhNjyzQ5Wd33L76zC0LEvu9AnFMQMYQ8NNi9rJ4ihWdg+Co\/kV\/AhQI77Cz9kwEQkL+vwlY4UHgHEuMeTk9oJtVwE8zD9JsVbD7PO0YZtH5Yc8z2Aw2mvkhetCFy8l\/sENzXW98zKUL+ILcMwM8kKOaUEpW4I8CeAr8ZW2Ov0HZIiwEH+q+Sqp7aqIIIgmdIy3ZyNS3O5Kncs\/ru8UELAG8l\/+rsG2EJ7W+34LCnIcblrUYcj4YIPEj7wEqUzx7Xc1LluOfl2eVeg6DFcxmKWdV0V4V6f4ZivSzbGfcgX0TKZyQSwErX\/ExmEpoVB\/fs6qBnToMMAFpnXYWiSptrX\/fjRbmjSFHhwT39YbHaTID2I1qjUIQfpI8zRax3pWf\/HC7h43NaEjOCm1c4iZ05RzKxQCKWcKylWPSzq\/PUB7XzgYrmANu2LGcdWycHl5WyEr80tO2J1pgAJaFTWuMkGNM4aSQFJQFD3Su8NO5TZL+3Sa0m\/1ozrednh5i5tdtYQTlt+Juyj2np9bg9HjPXJJPgcUoLksQJe6lU8Ij1BFpKmYG6IjRASBhiKKTcf01dSBt+AwFYBxTFHvHwzAWTNPoB8MSXvysHiPvujIWezrzdqoHqnkofQfXS\/b3Ca+yic1j+L1\/hVcALZHCALZLYLepDnoJLDRROJUi9l7Ad9Sqj5pM5ex1bwst23byK0N5Wjsrt9zZcniC1z2rC3+plpwTjQ8Z+lfEMh1SgPxH\/5uU+662KP9o4\/chOxqZp+PHCx2MyDgdigyhxLwg2mnJZXYfBwyFoK0EXIOCT2SoKsb8qeIrVuwnf51tONaJNppjyt5\/mJikp+zEqeQdmxZjDnU0WAxWXqRPJXYF4Qd8\/H8jHLkqSs00AnwDwnNypm6b64oC4n7pAXIBhDVGh2O1c9QnwfcFbuZoW16hmxvJqjAdeOJls5STJXbB6xS+c2V6TtO4dMHySRbmGcOXhlxHx\/FF9wOb3VSYDnLy3\/12vXgcvmNXNraZRXlim\/ai4zMwom3Bq\/brlPsiaUB56JpuvAH9YUTHCD6EIvKCZxlkhlnsF8vvtWQmp3ElqMyacVKdA\/mRpf1tacgWA5yXA6+x2VpdveNl+OVg1Kt1sD60mrZV1KLZoM+dsRAbPXjDs8draMOGe4P2Vx2tHt4Z1VKXzawY08jPltE1qXfwVaTu+KCiL6LCZ73UXssnAADJX4BzqnAahPoeMKK5LNBNOvRlSRGqUpszRlH0tinDrb\/LU+8Q1FC1dm6fwkx7ZfXTGDaGyMyQ6y4+bCepY2Kvp41AOno5jz06hkE+\/tcJUPZ21F3Ds+BJE0SFNjb5L5lswAa0BtlbEq4+lBikCsMxxRlCriyPE0rqy1\/cYwo\/n\/Q8nI0hVyAQTnWuxzGbwUT7xvhvNlTL3wWdWGzPp2K0ngmLWonnWKgYnBlLe7pS66zgOCiCY9kWu9Y7qBUnqcb6GPhgBIvExc0a5pivH0szkeCuoSGwlT8O9oG4+IzKuEFgeQprXbIVjjXpeGcLkIs24flJPT\/rK2fS8wNmr5NvfclhAKbtpRx53v28LAzwywzNC4rVGnwGzjy2HuLQYouPKRz05fCMorkKBdDJEZEZYFE+tWHE4TAONpm1f13iopKJMn50pMu9eeMRs3C7mtjCNlZb6cXOO976k10XSdD2vG9djjNOjNdjA9uv\/Eyc1g7Tr08MzcziGt+y1+4NgQhbmLy3ZPwejGrVWSpktOQWw2d0YuNG8ptj5mDtdsC7mmSASlIvCa20uYdrIQcl6hbIHejKTYegrp47ZP\/WzEVbUbo5qxG\/9dQ4tSEWd2benTSB2lXbnNLc0ZIqAGzREmPQ8BgoCIqWHMsgXvP7pLJ9QNhjmYZgibkpTuDNrP8rHO7MkiY3KmWDMMvmA2KrHT8eCK9tecM2ttICaq8qUwXlnDdE73qBeInBlCdliMstgRDZQ4EHdSWwIk5dvech5sY\/FV6JzODEu\/NCfmTvat25G4pL5+in\/I1M48aH+OFx9LS\/JMgZH3aFegXFtgdAxM744AcPkMP\/T1Pdvto5Op1FwPyDqVl+4UQFA3nCzLxUrFgGV7MpfO\/ZrSJ+6o+T+WcUpSWgtZjpCOuPbMVZ3JDND8lA362UFgbw7IuRIUmgR5aIJQo0W\/HTt35pPIcy\/j\/SrbKuYWgmBlKBO6AHcgY0vRuVX9QYC+oK03PuPiigMKjuVL9W7ClrapXls9O73l3ua9vugP2vcDu4FreFZDPOrcO+NUhdVqWki7fg0vGjkDV3LHPXI8yEpfLB5xNROsMwkYbJ88S3bx+qn6BZ95FMCzZSPeknti1ABdRJor0pnTKlOwq9oHUgmjU12P3\/OOtKVuKIe0NEC0HJ6rN3UZttIqzaOA4Cok2W8ka262NGFrfz9OCFyXJJAxqNXW+gPt4+urKa5Y82rJ\/VXOEtTGYZqI1MjJYt+X34AU1BVRjYKcaCVhUjrGjbygmexydENu42k7hgSSbwjxkfpYhM16AX+ov29r2KgaFkH\/UugSyJ8cL0RIHmy+HBwmUqkresMTSJdB9qmMdTR1srFkxzAB3JU0+4KrCGQkXWYYhTgcLAjDEP22C\/6ZiHuaKTZHv5FrPu5cZw4E0cTpKmqhj0UsD9OdugJziROkwzy3GgTLBa3zDS5MaADM4gcYPRfN+OhrwT7xDrNTLpbol7Nn+vFLxtjteYjS8m0iBbsZa13BUlXgbfkLUrmIeXkD3K4ACLo5uv7fObGfWx\/qTOZcDcXHZKdhTRJ8ah9cZ8wZdlmJRFE5ICb5UxTUCuvAoB01+zZXCYk1C64+JLaNjDpO3V085Z\/geCdIMeCrhJoBKgdYPxv1eRGhXH62Q0mPMPVkzTMsReaffB5zPbFjiDHQnQ\/u76JH8kcV15DfFTbVa25MaBefjIZx4KuppC95VIl6qQTW9EMp6AtrNQH8QaEkQUvrV2k4jURZYY+X4usgF3i3Kxkl4=","iv":"96112df90c9fd10437a4165f440a1602","s":"034e8b4d4252e159"}
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