Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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O2Dah\/UUz\/YWJX373MoSGNRIXFR98u+TPVQd50AKa05PqR1NzuLUkyArFr8t4etEKEJx0g5NB7XC\/LAEU5j9ed3WNUhbgtPg1MmBaV7x2KuaKiUehyJ8b4OJ7BlqrnI3UqyKf5jIZEXEZKl3b9I29NZoOwfzS\/Pc2W1jTH5rqAz90s54uTdiVDQ+FghgT8QtAHGf7OWDDm1VCLGJ6QmL\/2VY5K1idv6v3+Bic6PKeHRj4XQ8tqC7w8\/zCwDtMk3NVFmnneMLRJRJYRpfeeB\/NEtA0x0PRYqofzuzGvzKYKZsXawr\/L2Xy38rIwt1q+2RVm0j7+r6TL508uUrpdU\/aAEczBVPwu1EkzmkgAnfEXuX\/UZEZKbppaidPlg0gy\/fWXMwhMXpjma55MYenyx+J5fXEXJ\/NElMU3Rujm97yEcpYcnrTU6KjpzRhhR1zb\/J+FBJS5grqCzTKBEKpR35vl1S84ry9YtocDEno\/XHWAyo+VtkeI3CdTL2DaEe+uoKx8ht4z6Zu3b5e25thAq1MV00DmoCs\/Pm8veGc\/kzmQJw5535FD7TC8JtmGJ0wIkXqyjsQ1Lyqa2ieJvFFDiqkTdqfHL7XleraKacWKBqgRnhEKReth1wFaBUSWnjq7YFgwUj7ObYvS+M6U3t+5JHQx4ysOCXKk7fumwb2LaS8xpxga4ub+2fXidqCoGsalLxHsu6M6O6vVFgZYwVlyoXa1bTi6dN4q++1A8865AnYt08T7mHvx61\/SDzjydYDTbyTPPGKSqwhmH9PrkLBgLgUCxeWVNboro++N0NFh+mRSY7wWCHwgo0TJuEA2Mf06N7okutFo4M+md5R\/dRVoDXGT05C\/E64hlzTRVZVlZJUCBXCBtRkBbtYJd3OquWPygEI1b+ujXCP6aWqFw1NF1KZsYEBRnbjalAeNE9f\/wu7gaeS69+r\/w23mw2WTHfn7nppR4A\/U5CG31fIlOYkiEj\/TFCRjN02nM11NM5oDkdcVKGMpC93SlwWwuVVUMqZkJ2mVL6u1u2R3XsQ9UZBjbQdmZkqrd6AVE17WvQ2FxN609f9dLFTYVSd89qcopE78Sv54rrwFAYbSh30pLRvnqy3je74ST8QcxBXwJWSVq9TPZhUYaXU+MDBkA6X9K3lLYsW+hbAp4rFRw6OVTQVqSv\/iiBJjy4lNSKInl9ZcsIpl8PYsi764WHn7ReK6xj+BuqHkCQocnAIrqJ4XfsGfVDRu9gwj62GVtJm7gyVtO1TW2aMiIg68KXHJShwA\/0JhBx94GSYnwtNPcxBwWEG6jD4WG2JJQHRKgbHOCu8rNca2xpDwIODU6FqkKSoSHCY3vzAEQkEYXKnidL2z3EHeac\/p4wnKM9wjj6upsapR9DIOe6vuG9Sp7Otc4ylGlmrIBJZ\/HVw4CQ0YqZoC+Kfv++LZho0pdq3eD9Kgcx3duVUxCq\/sPW0USbZY0xFQKE2qiDWwH9g8msEnD7PQ84hdoB7KmBRxc\/dTTlVww5gqf4F58u++UewJ41PXPrjj5Z1x2BMzeIkXBw8qHx0raNY2\/+KQmSrt1y78HlNvURgJ1q56NzPNO153oL3yVw+4gGZ0n4sbGLKux8txJGLU0xWbVtbCfeBREz170V6a5gUX71V5rLRsSzPjLPWjvAhHr9qqvA1InU7gm+y8SCkO8tkVdQKxJB6Grsp6p\/gZRU\/oc2iEgbTDPNmxOpl0PhHgLZcjubhDWKnxe1EPLyEm6FDEEKfL1hxKDm0yp8S+kG7shfoOKi\/\/45kQB\/6F85ikLRuG3jcEw1mYRcUhKXB5Z69a86LujWSv8DIdhoFo5Z1rekk9HqkIMUCG0snHvjlSj2X3wx4BWCQ0+x3EL4D\/CScLqAPz1ZVvRlcXP8wn2PHwFDrBw45U6TZW2kYXgyOeUOwYb01WiCixc3a5xDsbkQNA6pNANcHORKn+EMdds6CGanxzAnPNLNrjnj0WygVz9Lc0FcLp9yA4WrMWKk\/Vf4GgNXrYi1zWPpVpOK2o9ZBC+RxqhSmBtW4mbkto\/Se6Nq0VUh\/l5O8oOe2mwpnQILjYArIAyoBjIeJ01baahiuyjNdVBQaqVyHv5IjGooUVMudCFsXmXsoLK3bGM6LfKcrKNYHJuPfK44nTStYDAJdmczjGzohgKqtfmep8ZZxQufu6c3IFQTDckhDT70OKbQIepR5owPk+MV6qdalFjmIV1A9mJZBeWrCuxqOu5XlrOmyzrfO1R8i5Yz2Ew8Qcl9aN9xu2XCI2+U3pAC8a7gH8yqNe78FosQdMVBIAQ\/Qou45R2dccqPAjRJEXiiCd5FxJwF4l3\/vmBABWoKLLMFoEx7uX\/o0JjRbWwJCdlRLumvpXHZ47gHEhmdkhTxQhNsCxduflHn5XXdPi21h4S3nhiEHVzD4UEcrUFVrSYsEg5IS0JcRyHTGexCD++X6l6i7r1ZSy7JWf2+UiuFc9jV2cb3L12i4y5w0bZS4rQyPLrWzTm7UQ95khoICdw9be\/yKZpHNp2yQoYBnzUq8oMdR0jymhCJyYsAJCTrXYCzEVNYSWWJnDE5bUyQtaz6MhAPW8dDSdR\/sUIXlPREz6Mg8pM8Gf82VhZg6Q7\/wb\/8n4LEjq0QpPxZA3k1QT9kFNZyGZQLQpboijwDILcAiK3ARijh+oMM2D0cEbloefMWYDgL0p9FBJ8Yi0sEMOseCL5XVEH6h48zWKxR3Np5UZgZD50GIBomFDbJo0tr3Ykw2\/TFxE0t3ESr0fySYmm+cSLfrLSXtwp942nInzdxpfa6lrWFIIzuJ0rln1O2IDqvAjfF\/s7TUUi4AXH72rD+puSV9WpnFYsg4nV862Ov79UGieEycltmQtTjtp5qLCpufZwZEQqb4TqJm1trg3M7PvsqYmVgxCVpggKrYjiZfp1AAx3hnvCLwt4UYyO170mDUrPZhcpRC6jUP\/IDP8TXgmmr2OgGpgiGpOhrEAdL+LSYgvhA8LV+acD32xLkw0nzBqMjQDNz7VdylNVvbQNAHM32D15nnwHyYe\/fGzMAkKD6PvXa0WWPXVRb7xvfK9foEkF59flK1fg+nmFr+Tb8ygZXAzS7A0BuwloxopR\/OiBiMZivBXLvFoPkcjz+B78Bvo4KieHRcAWBPJD+O1FuRDmWImQQHwxJSxh+svuYlJ1oveUnDnmdqFxj43+yEFp\/pfOLMPe8\/Yg5p0+pCEFxdML27osByzCdpzTG3PmMEe6ztIavAm9en4GjxjjNKxAX5QPhcujr3GJaqNyUI7toYjdJ0briv+zre6nUEmYQCG6fQm0MVPCOeqFW+BbEjRYx2fuSSNRzkp012s\/wYijF8Z0QMsw7xZBh\/37edTfTC7+qZRTXAklpz+FSYgN0d\/DQKsJ5RHixGEabKjimS3ciL2l4+oA4S\/nNbyOUaVvEnyxnzEMW5X1RSNAwRTKfv5oEoLFKTcoZmaVz2jj6uYjnOl5BOPCERTkO6QV8IYEDjb6r4ZCT2thNc3lSVn0S7Gf2vtQt4i7ghqaQ7U5mV46QSt29sibxUoK\/WTxdZEvxSFi\/pTvoMuB9zQRH5ouG7Qu3zq1WSATdEDtv6YPzarmuLq1hlLZ\/e\/6m4BlChrZLrBvAyoMP1ugr4XcGMUdcHDTqxNvhw\/qTYTEVl\/Q9pcX\/I5m\/qswcaFZorxOJMbLiOS67ZBdDxZgQnhfdxcx8GrKGAedOUKd\/LMj7QMRZIcHzzM8wwxXI2\/e0sv+MpFSgBOFYe48yBcZEiv\/j87mmv+Lgv9E5aLyIAlqSiwdR+BPqLQ5TWhXoRuhnowfQkPiUsuCVsfPYLg8jCoXjTtlJEozRcYSSA507CVj783OSpyAqYBB\/MmjPDdtrcLUFJK7aqjyrq\/jW6303hufzNiIKw0n6dr1gYYEE4uOTsUO1ifM+tInLHVJ9DYMO9M3RONvXO+a\/BgzJRC3vdV1RrVAX6Uzzw9y0d+abmkn56x0IlUB43\/53M2pPCbK+yTr9dpvBTuyaUFfMrJaYhTtRJxJXprZ654AvwCzdfVZ\/2wWge2HPKzrEBVcFVACKZuP\/GB7miaoIyVEDE9Js4BLGrRP3Y4ddMdeDPF52dGjMAx38vqr7bXQuDWt5C\/TASH0elRKg2X9Bmfa\/IBVO4iFb1pIynkzjH5eYhqtvicbq27kGwRePs5mbXWF0uhp1qxsaUAmGemdofob\/ogs28xURWNzetbwp4hJ8nd1SAfM1qF0knCNBCqkd5KxNdrxzZ9K5QwUNzV91x5eNXMLluHpqHW69cbmlgy3jQnykZ829QlqjTx6wnuSbGSxjklDL11cvyvwWtYyGeKd1Wsp0k1u6wmk3rlKo0fJkl00XHdb5Uyonh7ag1iURi1C4HS\/QEys4pI0cfmQl9vPXiLSzt668GMNwI+YYdPYuQ9Kd5mYTLz5fPH3w3mDQIvxC871U6rEIIJNC6PFojfhPmfjYPp18IpaKZxOIuGcqU57N2ZLotruStGNaRKlLt+QhsmniKaAF3rUrLqnyUyOhc7U78N9J3Xipjs\/4dNFX9Mu83VrAILMunHdfzoHv3BRE2yiezC7Vl9m1gtvNKDHwT8Z6ChKa4WfRR4jgSgRsQUqdzkpVdCTrd2xtaG9Agh0vAt9SQ1ExMi3hg6wrEdgwgXTJwFTuPmtaq8GbDlRspF2gp9pTJqdi2+ZD3Ub0ew1ypWcP1oncw69dhx45G27dGXeivtJxdvWlKn3qWPn45fTWr4HCjRaywR6KbzSZvyqZlFWr084+ETD9fsmA5mGuIL7db7s5HWpWp+TICl62mTgJ\/2UT2m6CbNFyP72epgxRqdXIQXtljee8LYZ129vPiUreDARUv+9vs1A0ZCrnxnl+2y7a8Tk6BtQneMwcIW2No3cN4HcQwBidQq13cCZKygCCgApqRcLZ9XDU3cZt6ru3WBqnzKtVkELvcYtXU7hGns4Kq\/5vaNoiHfmhuX5B2gZmINDSk7jPmandGf3GvIDX7dGlDOK8iTumu56VJzpgRJn7Bfz4NvNozp1t3ooPeDmExDPm1zRRnoFiTBWk\/NXUBSPHWPm1i5eFlDqIq+ORDyAKlZFcyirTvn+9dTcY16FISw=","iv":"0db0915dd69b6c52763576b27838b974","s":"47daa5593a6f9b19"}
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