Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"692f3cd4bbc3f929e8882d8c0ccc36e6","s":"2ce3198b2a2b72d8"}
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