Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"3a39d1e389c36a34bfff48019fdcd128","s":"fe71e1192bdb555b"}
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