Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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OCEjvM2Wrs+ayJgS\/pCQ+WW9Dg4lLG6vNKUB5bpSKRnxw+Ma9tGeO9lc7ge\/LOehJIPT74O1OZd8gqsK8TH+yOe0KxqhxZqiJnnROV+1ux9nRO2DRmS6egyhxc46fT+CUz2K5z+fqI7EkH9tvdyyUZpKRucu8TNSgx7pLqOzIMASvUMK3ywI7RvMUX5vYQQZJQzdQBWa\/A2aoe1UFaYklbFImIupr+hdnbUaMjgekegoWMqFpwISWRqCVx2pl522uzbbDKxAvy2D8g0X4iATNalegsuot8BNRcNqJ9f3cD8Dna22FHbu5sojKr774G19PIR4o0LxlE5FaT5mamFZQIRfg\/EBu98zOLj22t+R5bhCw8EGQpdUZTHL0weCLZgMXHDgbpH3YBvqoKOJXzSRA3HqsJAsCMJCbp3nXikjUEcMlc0jHSh7D9siATXzpgjMH\/5P+eY4TVKU0vwNmJKVXDwuzM6vWa5cO3gBgnH91TNXWaVu9OPQV5ppBd2jaxU1\/HAQJTh2zvEy9Q26CTa7cSKe6maJhEvjVwavOi8RL6lExchRshtULhY66xNw9LLwDAspjsdnTDea4PceEfvqvTJBuwaTU8bdUPlYTM5IOhhOG8por5wOs\/iWEFud4QjJ0s0OaV6EhPl95PBhZ+vYjEYyybffLxdxTLtx5wktApDIjyWCDCtfo+fDpXAtzFL0vUck\/yG\/yTl6P1o3ISFwPX\/d4xzFZHpfd\/2GzEdYzDr+Ja0aFBWV5uyjRr1xB79T8i1TqDJzYMrNGyAFXuQ8PrfXzKmv8BUBDuvL2p6bKEywyWQ+oAEQhktED8MjDDhgyAJctyl1U\/ThQFwqoKrr5Xp83Io3ly3fvljykfT0QvSDbGwEeepMSW\/kUOpFr7zsWm0knE0ziyMTnDAoM8\/hElxVqsT7NuBq8SK\/0gzHJZJ96rI9g7yaE2vwJZb2bkd3sGeXGjkBQSwnfl3cQk7L95+SXo0JgtErm\/W+S5O29ASyeIrasoDhGJJOEMx4wSftXoJSo+oazemwlHmAT2kZ7WVIVE\/ckjkgCT6SuYWM3K9ZvYy1CcuDkulVIVlDefrm6gZ5sdvMO890euOI9jcfysD5viOcrcqBLidrgbHy70Z0jvwTgQOJ8RsQmhA4EqJtfOqYFu\/dKv2m7YhC\/PpYIO7oK9+gnQfllDOCDe3BQS1qDykaada8RkyrO1\/dH90I7aMhM9Q7+ontSCwZHF\/iQ\/b3OM7LocNHLsGR+CZjk0Za6qmBS9cqJp8Xob32IR7ZZIBHWKQdSon8cVljsU7\/uv8LlMf9kqQkhJ6CDofAp5M\/YrrUQ2U7DprYn3Gdx3v57XCOC6tZaAgi40n+kG8casSZki4fezhZsY2TyK8IkQEKdhCdqygY7ncQJLlrQw2iV1e0CUmxXh+vN3ufDSsRZlwHqSQNA1vPI1IGPYFY0NOjE7qhuNqyMBwIprA25wMEOvrRRXR\/sOAtAq4YyE2WSdK5hZ+HiaciC1uTW9OI+K0SklszwvUYQHJ5WtnWPhF4E90NAhNXYwfeAnVZRUR5peRF1k4iNbJLZXlydwEuN23Dtt1oGohpX1n9vzE7CvXusWF5mtX1lnxp8OZiwD9+agcTY\/wf6uqJOgfs+sYb18VTOl8adUt9\/GRsfTWTFJQLj126+pXFsUgI+jUO+kbzibn0LeyPggsdfXgajXUDP\/CY2gbbqRRxeWp7oyGkiklXRfUhQBpxf8arYQn8Ex\/4RwjzAnGrDj12RLDPl3ObPOL9KywLlixkiebTJefafEnKjbEYNXd4LzuPNGjNsVML7SGeTsDVecIEYxkpmUHFQqODvjjgEKT3\/cvA8X3DDtk75FXiRwiAFgArxzhy2rm0zT6RxlBOUutPbFvmZMVGdW3xw6p7RSr6wBfjzhI\/I+DYecj2lRitzSr\/KRMIZvCrYPQYPeOMBOM4RyDAqyuQinNyRGRtwtQD46vaQMCdkb7tq5NvEIDRzUbQMmvT2MGLUQw5ClIOJGrOlMrBrgjH8\/bCWA9s+dXMoXxfUj3CwXCudN3tU+aBQYX8iWK5gLtPrV2yF3Tw6CG8zyH\/PzSNXKchonA5vY5BVPpLJJHBw7tgKOYg6VANGsU7bgdzHM7xE1ghTwcTdLuHw\/Nqfbyr+Esqu0JDb0GJI67p0LtqVx3t3SUWIg9uFqdET8Z7RtsG1k1h7c44NGJc1sGmnBER6nimgd1929qfsyE1NoOPGFfaSDKbxbOuODwaKfFvrvHSsIQXtdqQVwHGr9KwSCcFilOv3lUL9jYRa2vMLZpi4kbeyUv0ObMxUemF+tTFyTAOYdrPEo0GlTCKYibCCYYdad8n7cMqxu5X8FxcieMFPVJwKNhXG08rBY6nSIJCjkyHs57TLa8673FeaWSW1Xmmlsqmt4BH0x5GHF1N+xw58\/IEHoVxf\/hJ6HIm9AmQMpBEi0CdK+qKLHZyqzGqbd129ZeFuNAcKWa\/xal5y62oLe2R8f2rCEajmZbSphvxqHxAS1imBb0jUAe+AQ\/OTjxCEHRY04Q2sJWuTiSqf6y0FCTSqVSizcbLNl5zE9x4bLexasxV4NEHE1AFdXIokco4PjhISAPD+wfc7tIhvinjDkc884qHTfUsbBK2kgu0VPA7e1ImQ1v2OEfuu7wB258VLOZcFhp3xCnXonxnb5eRnfaqEfzUjdlS7\/RwzZKJbXgh1RBUGzE1Cz5Rned5quLpUdaW2hQbJWwZy4DaijbKLmrnHP2npU61y0JOwztLADf9owDLCCHTV0Zh09LtcNmlbkNPQ5dZ3usVe4Rv4RM04g5CSsYETl8DqFpqQ6UOjw668IHrX1OX7KsoULZgh8r0Khc\/2SbPun\/neeYCXjGe\/vBtPGS0QChwAwa0JAWkhELjDCo+2nOOhUpU44jnbohJoTZrf9jN5hkfTt40mPh7vXpw8B9bRhu5lOiHUBPe07Ee2oe2bRCxbiXgSX4Z0D3jG9hzI5eR5UNUtKRi9OYtrMtw9jP7pfqeEI5SykqDZZXAOS8OchFrZ3FrPoiOJYf8mAQ6OOI\/mj6+6cpUpR8iz0qQGVdDHBM37Z7h+RZAugts\/7hgAZgVBwQVM6OqYhLmqLBZK9QYFvHDYQs8gK\/bdCvqCnGcXiQWZ975+z6Zs2D2ZNI4YsqhdP3+QvFC5zJ64BoY5QDiUvTNSlMxtmjooElJcPPwwqVmMELex4ZPea7EwQ+ddTDEsYAuKPcN1gWXXAfqqif6nImDuDwKMs1KjAbEe4\/d4goJskifEFcCDzfWjGw7sdywZmEOksIfkrvKXEfmZAiEPzeLp\/2F8jY4rqw4ZI1015CpV5ktQTSje2NzjeG+0IzO6eDGNkTP4FTuwQxfsypJf3gM5kyVCOXjIYr735PKH37\/KyBQ1BB+rPYVeM0RdSTn\/p9rkbuCblntsQNjG+GZ5G0BvZZqr3UskOeutX4pdDTkDHbAquTi92\/ySzaWWvcJqZjNNA7kOcy2PVvQJ8zuApM1NR4AO4Y3RPTCx7WcEg6lWzJ3GxL6ItRdwKrjx3QjmI5EI3s5e0XYB7IuP\/4bOKnVpD0mYwW1wB\/q8YjQpic+w0I7SPpLwPf0g3DkLghX2yw3AqMEMmtlts3iLNgJ79f7lMxt0hZitRPJ44PfvfYLNsNWjb1HdIwdW9j8keQUL4Y43QIVKaeefp5ULwVFPwihKdZrkHw+gFTNuf2R0v0YxvSL4ELFFt9qOV9JbJN6HWixbJx9AR3ulJpGJ4NtihZb9h9twN+oC43+3\/vxGVM7jMLjhb3YrRELWT+xArckHTQrl22zdyHn+j7B2Qj3KhexFRveSvz2UUegAJw+dxaZkw3Sj3+PFXMNet6ivUtY8MfIFgxXK1QwtakGIhTF7Zc8J0+Fg\/xMX\/rMsaehwfmH3wErx7qrNfaUreFeoUWfplwWdKHesMSpJ8GVJ4e8MYaYL4m3vC2rzzyht4mUg\/INk82AF7YJVF6hwK1TkZwIrjstJC6SRlPhXRVNLdL6MPI3D7lA7LRbrM6P+bcjjx8tZQKZCCEdwfYGtQx3SISJiwxTKzLWGS42uZjlwl1r3TFrPN1yeSwcde2JD1n904FmQS3\/lCTwP8ULKStk1YirFMCaGgYchqZte1c+HHnsVRcVoZnBnQH4Rn559IYgy1hTiyk3pleJcPoCQRE4cO9sNc+XzapVGjqtmbDZ9JAkaN+DSFc8REqjjmHeCe65sRJt7pQXqwyIasvGp1WMy8k0qqzIONm\/UDQz9idKS6k90n0yrDZvWHNheoWXEkTXaqzPAAAkxMcA+4C3HehM9slTBF+503oUb9niZHtXCtcl+3Vqd8TZTwvXy4xZJ8PdVwQXhioiLaNExvDhnhwmRK4y4g7QUvCnDcYHz7LizKkWsuBIqW56z55idJthh8qCPArYTe4lDR14OvI8pBPsqKSvnitfV3J2j9utNn1Q5tBEfcT\/f7tPK3xiGAlUK6dreRdUx+F7VZPlgzS4p4cMQTL8kO8+4Vgdw7uHPuA49v5dSl4NyiF5Rb8P56WZIaB0zevkB176GbTqvZKB+Bl7JPnJlCCVjEbskldvsrCYtEn8zD81zxFpg2q4IGiwdJq8+Lv5Ea\/MioYLU\/A9Zs\/bTU5HNt9fOLaZw3VzgeRMbnCLsaEHd395jaaZhCqF6FQLaB3CVLWAs\/SRGjmAIb+HzkXDVd6pSdkhk5ga7zZ8xAWdyOa5iNMTqPAcH0A2GAufr2WKJQOCZiV88LhXz9fEwRV2iyZ24WEYQ312bwEGuTEcrS0jt8xNp4q3Mq0ZD3Z1\/AhYGKI8waPXFRzcxm4NWeOqIrno0uN4nwZxNy97XJdHx8ZwFem+amUd1JPG2Mge+AE0tcomUyokTgUmuBzXZ3k\/vrlgDk0rJ\/\/HQSxm6d47wejTH9t3OJfvKb+K8AzP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