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Mobile

How customized QR codes can drive CRM

September 28, 2011

Ralph Lauren's customized QR codes

 

By Rachel Lamb

Luxury brands have been using QR codes in out-of-home, print, in-store and online displays, but those that take it a step further by customizing them can increase brand loyalty and build CRM.

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1 thought on “How customized QR codes can drive CRM”

  1. Stacey Sayer says:
    October 3, 2011 at 1:56 pm

    Customizing a code does provide a great branding opportunity and creates a visually appealing interaction for consumers, but it is imperative to note that the more a code is customized, the more difficult it is to scan. For instance, I tried to scan the RL code above with 5 different scanners – only 3 could read it. A black-and-white code may not be as interesting, but it will mean the largest reach possible for your campaign. It’s important that, anytime a code is customized, there is extensive testing to ensure it can be easily read by all major barcode scanners. This is an area where it’s critical for brands and agencies to engage an end-to-end solution provider in creating and managing their codes.

 
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  1. Influencer marketing – Luxury Memo special report
  2. Day's wrap: Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche
  3. Fendi, Versace get brand boost from celebrities, influencers
  4. Porsche promotes collaboration in fashion photography series
  5. Announcing: Luxury Marketing Forum New York Sept. 26
  6. Swiss watch industry exceeds $10B for first time in 5 years
  7. Dom Pérignon opens Champagne salon in New York
  8. Influencer marketing – Luxury Memo special report
  9. Announcing: Luxury Marketing Forum New York Sept. 26
  10. Protectionist policies top concern of US fashion execs
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