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Research

How do luxury advertisers spend their holiday marketing budgets?

September 18, 2015

Michael Kors Instagram image Michael Kors Instagram image

 

By Staff reports

During the holiday season, luxury brands and retailers spend an average of 26 percent of their annual marketing budgets, according to new research from the Shullman Research Center and Kantar Media.

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  1. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  2. Gucci enlists models in DIY campaign for fall-winter 2020-21
  3. Luxury consumers seek meaningful jewelry purchases: PGI
  4. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  5. Inviting opinion pieces on luxury issues, marketing, retail and media
  6. Burberry offers a look at how companies can navigate difficult times
  7. Fashion must radically reduce its contribution to biodiversity loss
  8. Dior joins UNESCO educational response to COVID-19
  9. LVMH, Kering and the new luxury strategy post-COVID-19
  10. Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19
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