Research
September 18, 2015
Neiman Marcus ecommerce site
By Forrest Cardamenis
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
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","iv":"6f261186dca07a69bb82b4dbd0a962a2","s":"3deaa6479b6a730a"}
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