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Fragrance and personal care

How Estée Lauder Cos. personalizes digital engagement for beauty shoppers

January 22, 2021

Virtual try-on services are still available in-store. Image credit: Estée Lauder

 

By Sarah Ramirez

Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  3. Global luxury market to grow by up to 4pc in 2026: Kearney
  4. Kering consolidates jewelry houses into new division
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  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Marriott’s Luxury Group launches artist residency program
  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
  10. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
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