Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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","iv":"d539ba5d7090e67c388d452a8aa86a97","s":"359335004b04bd40"}
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