Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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","iv":"b81469da97e8a593537a9d096be0519c","s":"299b07733d50ae2e"}
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