Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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","iv":"4a5acb0dfc3f22a07dd41d197ac45095","s":"d89bec67329a7255"}
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