Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
{"ct":"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","iv":"56c282e52dba482f9060b315a45301f1","s":"42a94e80eac82aa7"}
Share your thoughts. Click here