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April 20, 2024
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Fragrance and personal care

How home fragrances became a post-COVID-19 craze in China

October 29, 2020

The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo

 

By Jiaqi Luo

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