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March 28, 2026
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Fragrance and personal care

How home fragrances became a post-COVID-19 craze in China

October 29, 2020

The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo

 

By Jiaqi Luo

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  1. Mulberry to resume ready-to-wear with new creative director
  2. Panerai docks in Osaka’s Hankyu Umeda department store
  3. Disruption is focus of FT Business of Luxury Summit May 20-22
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Boucheron opens first flagship in China
  6. McLaren teases launch of Golf line
  7. Natural Diamond Council introduces World Diamond Day
  8. Belmond announces summer debut of rebranded river cruiser, Marguerite
  9. EssilorLuxottica, Dolce & Gabbana extend licensing deal
  10. Cunard enlists stylist Micaela Erlanger for exclusive collaboration
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