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March 1, 2026
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Marketing

How Louis Vuitton, Nike and Sotheby’s tamed the metaverse

February 15, 2022

The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton

 

By Daniel Langer

Luxury is much more than fine materials, savoir-faire and brilliant craftsmanship. It is, at its essence, the ability to create extreme value for the client.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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