Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. David Yurman selects finalists for inaugural $50K design grant
  7. Stella McCartney films trashy tale to inspire mindful consumption
  8. Sotheby's saw record number of new online customers in 2017
  9. Presentation decks and agenda for Luxury FirstLook Jan. 15
  10. Special invite to join State of Luxury 2022 survey – respondents get exec summary
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Marketing

How Louis Vuitton, Nike and Sotheby’s tamed the metaverse

February 15, 2022

The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton

 

By Daniel Langer

Luxury is much more than fine materials, savoir-faire and brilliant craftsmanship. It is, at its essence, the ability to create extreme value for the client.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. David Yurman selects finalists for inaugural $50K design grant
  7. Stella McCartney films trashy tale to inspire mindful consumption
  8. Sotheby's saw record number of new online customers in 2017
  9. Presentation decks and agenda for Luxury FirstLook Jan. 15
  10. Special invite to join State of Luxury 2022 survey – respondents get exec summary
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