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June 25, 2018
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Events / Causes

How luxury automakers can find the right media mix for model reveals

October 8, 2012

 

By Tricia Carr

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

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  1. Cartier, Mercedes lead rankings for luxury positioning
  2. Asian luxury leisure travelers diversify interests: Agility
  3. Jean Paul Gaultier offers eccentric advice via branded bot
  4. Gens X, Y seen as top driver for future Russian luxury growth: McKinsey
  5. What is a chief brand officer? Rebecca Minkoff’s Ana Andjelic has the answer
  6. Gucci supports refugees with 5 new Art Walls
  7. Top 5 brand moments from last week
  8. Call for nominations: Luxury Women to Watch 2019
  9. Gucci, Amazon, Instagram, Waldorf Astoria, Rolls-Royce and Agnona - Live news
  10. The China Report: Innovation in Luxury
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Gens X, Y seen as top driver for future Russian luxury growth: McKinsey
Jean Paul Gaultier offers eccentric advice via branded bot
Asian luxury leisure travelers diversify interests: Agility