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Events / Causes

How luxury automakers can find the right media mix for model reveals

October 8, 2012

 

By Tricia Carr

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

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  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. Subscribe now: $12 for 12 weeks
  10. China set to become latest market to ban fossil fuel-powered vehicles
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