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Nov. 17, 2018
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Events / Causes

How luxury automakers can find the right media mix for model reveals

October 8, 2012

 

By Tricia Carr

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

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  1. Now is the time for fine tuning influencer campaigns: report
  2. Luxury market growth continues as Chinese, Gen Z influence increases: Bain
  3. Day's wrap: US fashion, holiday shopping, David Yurman, Kering, Aston Martin and Jaguar
  4. Facebook exec on how to tap mobile in beauty care
  5. Register now: Luxury FirstLook 2019 New York Jan. 16
  6. Bloomingdale's brings luxury appliances into its product mix
  7. Bleu de Chanel dives deep with new campaign
  8. Luxury Women to Watch 2019
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Nordstrom, Neiman Marcus among retailers celebrating Singles' Day
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