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April 22, 2019
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Events / Causes

How luxury automakers can find the right media mix for model reveals

October 8, 2012

 

By Tricia Carr

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

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  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Burberry uses Snapchat to share video and capture consumers' attention
  5. Travel advisors are hottest new thing that never went away
  6. Register now: Women in Luxury conference New York May 9
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. French, Asian luxury companies average double-digit sales growth: Deloitte
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
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