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Marketing

How luxury brands can engage Chinese consumers for Qixi

August 14, 2018

Four Seasons Hotel Pudong, Shanghai is among the brands launching special offers for Qixi. Image courtesy of Four Seasons

 

By Sarah Jones

As Chinese Valentine’s Day approaches, luxury brands are feeling the love with gifting and experiential offers.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. Sotheby's saw record number of new online customers in 2017
  6. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  7. Yoox, Amazon, De Beers, VistaJet and Rebag
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. Kering launches Generation Award X Jewelry to support sustainable design
  10. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
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