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Marketing

How luxury brands can engage Chinese consumers for Qixi

August 14, 2018

Four Seasons Hotel Pudong, Shanghai is among the brands launching special offers for Qixi. Image courtesy of Four Seasons

 

By Sarah Jones

As Chinese Valentine’s Day approaches, luxury brands are feeling the love with gifting and experiential offers.

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  1. Free webinar: 5 trends in the luxury goods industry
  2. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  3. Valentino blends modernity, house heritage with new eyewear models
  4. Shiseido celebrates 150 years of beauty innovation
  5. Dolce & Gabbana underlines power of connection in cinematic narrative
  6. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Mindfulness, responsibility are key to sustainable luxury travel industry
  9. WatchBox expands into Switzerland with headquarters
  10. Saks launches second annual designer accelerator program
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