Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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aslRJegfl\/PfZGfGawCD8oba5MyuylAVv1v7WVofrFdpm2g40d2CUYlnBGLbIAvknOOYpLL9NR3PVf7HI03tPEtY9\/VJOum4EitGqHCoVBW2WttzTXsjDH+7HevEPU+pWDA6QGkr7Pd4se+dyk7sgrsXkCxQ+HRp4\/NyvQBBd6Ft4ImGJ8HuOo3KyxwVu7ufKSjcQkd+Ug1e3P+7fTfJFAq+DkoeFFIqUaoete+XUG7lf4lRuRdyWfJHKNS4lW8apIaZx3Iy8Y+D5CW\/tbWf1RgfjOJIvXylI0GeR6sLjpviZrgnJOtm6gnUbXGW32FpFOkDbfawO65Tpx+B81WZPLmX5bfRLurbSUUpZ0pnzyejBMLi3rAIOdEsdmfmQwDBZdZspzpRMedeSVK61r2GTstFqeuCl\/o97zAY+rNRrrv\/A2kipdjneXQk9MCbIVzn0V\/NDOCWym5+Zpac45kpqa02554cIJ9qxWwdcP9NrFN9j5zyXKxgDAZvnx68LI7lnFrOs4jKf2neu5P\/JXJbYVG0Yz96juYZOWX8rWXC5hs8Q3fQbJARxfoMMq12FFrF4oMwSnjPzzFT5NopcLxtGWdFXQiyiuE2dPzXuUsMPMgtVpq6wvqu7bGs7sX4S47rxB6qg2DDwim4qjxMisUCoJW1bsIK0BmUNdzJVvfrDmY+Vt8km6o2BmxW25hsNJuHwPR5a5GogkspwjrMFHsgDjuHRqh7ZUiFEI5McyPl7Pyt3vJWXXYCcUNjpHBKsZ9WGlh0LeqDfgJCk1OiAQ4Sedhqwl2xteFanlJHQ3UXDqll\/9podKyLJJbnDKvAOhT9rXVBBGOt6nK7+nElxO3jeHLp4zXh9rhqeDjtrbNoi0TmpsPIn8SDFlazQjYN9bfhahw0MfCw5fofzI8xL\/\/LmJrsremNo8jNN9vLwBYpRUuIwTei7SPRKlIKqSL84RyzjGN5m0sit2DRsegLXDevz63XCze0v8mGBrkAl4GYcFRHb+H5eJFnwo6jkx9e30X44AKJMWTO08V6ywocSpmCEfHa\/L3nBM6qqE78FMNY6jAQFpuw7nrDFV4GBC0GY781N0n4VsJnP\/\/MTApYM8i2kbdfJnRSidVtmZoiKxQLDIgTnKbfo+odj0SOQlpbNcn8FFf9fmif0HoaxZZnjfYtnWtKY1KQnLLzhlFI5NChIoetQOvFb3P26hKm\/uYIGBI5n8Xhz1ZEHAJdeo+fF+2QOJxnG251pleY8bbrIfLmYFN9woCxslv\/Az98XpYPT8LJwDVtTnKsx1vBOoHOpsaTptBdlJDN4NFteP7AE4i9MAlDwBXXEP965ZidlRdbOU65dY09\/ul5OdlnrxlFbjaR9hzPCKQED75m85GaXpZe+iQAAKjo+zcYI8UECO9WxFNsJJc+RNZXwV94Td6irUP03h+dxy38GB0UKo3XjyHJHvsr3jAIOv\/Q6TC7V7W+qC5bPFYUk8O39q+zpH8JQ+5SphFX8Q\/1\/qIDE4TPjE0j+k2k8YwhEl2\/U6\/9Pfo8P5uMvuSXF2+Uo4tLt5RcYIFPQzE\/DYaUnlyAVwBrFto6I12QFwZrkg0fkIazrqHXfwHS+j8z5yCNW07\/LqHkCmphdI60q5Iz2LIL64iUkfayguUqOwIVJmzaMWx1u6pwqFZAxv09OlJxrs8fZh+rrg0FUp9kYbq5GDoe6KDjH7tnjxMlLsC4Qhm2dzo8IPqlrEPIFB3de6TKjSc3y+hgDxwB2WqGRYszBDzyFENdlaJOEEOSSmrIVV\/4OSMvSKtAt9q5bEP4jMo+FdjJ6o\/QCIWMNHo+5x+Spm7hkc8jb8iUDHFQgSiBW1PKwrIGjTrdXNrr\/VB+BGK8sSG5z01\/0UjQrHEgnRAsJb4uLJbNRy\/CTbhvsxa7x9MVzr+q126hTb4d4IiVN6+CJMHNrFcVGVtbWIJJgk8yUlxfT8xHLT4Z2x0i\/nvRi\/k26coniZOmDaV29icBj8l4REO1Gjnp9adKleC8oeEqF5XSZoWh38RteBqC9Rmhl6GNX8A7g3zBfzwCFfDciPNWQHsKlJ11NEMuaVv7X4Zgtuhv8S\/uWOg9TSHTeiiNHzihOL3XuGRPfp87BrexrwAMT738feuxe+x6LNIUyBeSIk18VheFhEzDUT1n4A2Gws\/3W6meHAS\/6Gue4IamV6pOPz\/pW2+\/iyXtSDx4gtkL7vfFNUX774TrtgM2r2W2AOF2XzWaPytaoiztei4iWEi3I1i7yEaArVeNNmOaJwTWU3Ko2zudnQXjPDpmtBvjH4GVM5rCYk\/PLZjXKq2TcAekfzzp5EcAnQv6usLZqhCfkcVzpp+UToCA2O4bLbdsv0K+9bSRnF+BPUEhEhToAE4ahR1suL4QzF5Su6tdsFOLN\/y3AYWprlL4mRWYpD+kzupbKL8liNx6Z0USU0ga5BLeRjiGYeEkYgaEic78LhWDepb1WeUgpsZSf9DpHX+MF6bTi9MrxsDdOEI6QgOX7rJR3wlpzdpgswFMReiNLdX4uqyYpKxPZ+SCmUvoWz\/ZI5ZFkKf0S7mOaL4wOvCudQU0\/kMshomPFGgezTdXa49NUTDljVx\/kq\/kf49qh1Vm1D3hwOgrVR3NvzZLmvDS2LFYr0WNk3gDb\/XQGNQGpe34xdHnhTOR5Ya3rXb7eFQs+Tp5CD47F1ic73fSWSndJx6mG8L6rE1UWdNzJehjDXxTb5obvxnUrn2kXEgH1Om6vmGIhDxQI4i4uMapetMfX79\/4pLVOqlpHXKes6zV6siuU5WUaXHwf786GTbSjrgiFrenEF3SpAWYOQIjCuNOJuQ9zFWpi5a7vgpaArhRSI9YDSI3Cgq5YlxqsJJj7ItcLWNxgjawJz10U94UPAoyA3KGQcYSCeuA2ieC6iZjZ0UIzch5sauqy5ecfNyyIQi+zDji5a5+zJiTBDLJF6o4xqRH2sNfdc9QGnLLA\/DmyXA27sCx95v9oTcEuQnstSGsj3pssrPznjHLafc9DFHgpKrCT2BnuJ7n195SZRPIYVVpvLFNCrd4+C3w4e1T6TLT2rCurVs2wo\/4VGRzbRUpAcyjlH5+dWND05IaWGesJKeypH504Mgu6p8QbRWSNcukygOxpEFmuy09lEc0N\/xR\/GT90T4JtugwbWDL+XYr1YU+IjNr9LVVZq2udHJPgOWaJyOtM4HxmnFTSJd\/LTLTAR9SNH\/XiezuigOgAD9kLh8yyFHQ5p2VduU3i2WvkhYGCSV1LqpRPdKefylz0bsIu\/jBO5CZZB9kUDfAmHOs\/Jx5sZTwuapzQK8HdQjIj\/wDmWjSQXagYD1wRYH2G4rUQfoMMD2y+D5MjpbQrlf4lzRN1OIvvFXN\/Rc\/L3dSQ7Rj8AIqzx5Lqm0zRrMlCcgDJYaQ3JmwN5IhUJDsInDY27iMS31QmMzGDfEbbcpg8bO5fwJBRULUk2YL4pkhwfUMZ6oK4CS3yIJahl\/+EwNRXI47vhJiv54EtU0NMfgRkhr\/Gudaa01brUw3J5QRAyU6+LXOBU3KC6H0mV1rfpDbqL5HKNKnIO22ALZ\/fIb2EtJU+E5JFJFSEHPKMItsXg5Ejb2Q+s145EZsvDk2doYk+3U39lFE7tK9YWpjaIoaV+xiHFLRYJWlt9bQ\/C61x\/8GnFSYVkuyA3f5NJ8TTbUhjEcb+NkXG2iHvL\/CgRQuHtH\/loBqDamz+o0eyLQfSrs0sYlTA8Qf6r6Ar5tV3HmZIdO3ajFQmK1cB3KN\/G+zVWz0g1ysEY2HwtVM8fXCkY6E6FKAfnYv5JkgcurHhFwi5UDiIYi5HSzfoEg2przDNOL4FRXG+ir\/qr9A2AUJUJbplRjHjZGHcRzmqO0chnhnS5EhdpmBhBJ+PU8yFjVKA1WApnQ\/dBD4iOcYpPvlJkJhVCz4tsLlHLBfHdCRaLtGLvkQpzQoAemvZwrUpn7k4I3+MX6bW88WwJLmXNYG0mnrxrpP6BtB2330JQBNSyPOzVdmXIs\/MsmYNsas0VVp0Pa7Tb9yNeoJIuBSvtPLzRj9aJFubh2gF\/NeVb2ljZDwSKroWeATxDxHxUJ6Gqd+mRFcczGFfaIQwJ7wC6DhV5vkXOj8\/X3HI1FmRB\/1RN6TSbnTp1TBGlhOsupyTAs5VBUeDc9+5AjtEjzcTTiz3kWF\/vvTIoLmC7HRKj6tocgRvY5UQd3WilVum0Knr55ZIV9ogBeLg0FUADbQPu9Qt+EbZuYhIYA8YkXUE28DUchE5U6\/jXSs6ZS8A60fMyDwdsw9ZJAmQ2NXX3JFmJaA8R\/O4c\/LsND\/yjlIsEYvllPziAHux5PhSV+CBJG9IGNszc65lzbeKHI7hNvkpu6Se4BPRGsrU\/TebRgbDZciygbfmVcm5NBdycFhx9THQpRRqxDKngIxHMunmasFfOTPZ3P+9LFX88Eqwtw3FD3TtnxoBaEQ+C9usbaNqiEEkWYkT\/RcTZwYHrKFXwRikMKthHsxL1C2YWydcTHdb2cHKpXrlCaEN8ZJq4rwkAoVScd07KvbFV1PAnqLNn8l\/gDXnW\/JejShKh4\/sIZGspNcjJp11j9\/KGTM6paBxKBiYfn45y47o4amxVJqWWHTpxkWvrojrsVih0TXo7RvvVuDNHpQgteNHVgBRVY0Q6EZy5CROZHz7G6MYSz+kHbeURD0T0op3NZbWpB82DFtEa2j1KlxHJS2gnbQ3rOzhSVTNcdPteyrOtc3uAo1lFBtqeFg7azPwCarGiwidO7oBOybYU+mLAaz4NIe3llnP3OSGjaalvajVjf9moapWAelSXb212mH64vykcoILlUaXO34ujZIWmhGpi6RcXqREC5X+k5YPS2ztDJJN7juKatbHzmU4+G0KM\/ONxIEHelAjo6dGtDefvN9M56i81OcUxZ7pcrdsQtAVCNtbuK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