Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"90819d8b18d642b55731b5717ac20bc1","s":"1908b845d4e4a817"}
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