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Multichannel

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

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  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  3. Caroline Fiot begins Cellar Master role at Ruinart
  4. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  7. Invite-only driving programs from Aston Martin enter year two
  8. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  9. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  10. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
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