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Feb. 8, 2026
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Marketing

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat

 

By Adina-Laura Achim

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. 'Clash de Cartier' campaign explores dichotomy of dressing
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Aston Martin loops Breitling in as global watch partner
  10. Givenchy aims for product longevity with anniversary lipstick case
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