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Marketing

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat

 

By Adina-Laura Achim

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