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Marketing

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat

 

By Adina-Laura Achim

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  1. Day’s wrap: Audemars Piguet, Chanel, Hermès, BMW and marketing webinar
  2. Could your next job in luxury be in circularity?
  3. Audemars Piguet taps L’Oréal vet as North America CEO
  4. Sustainability now part of luxury emphasis in home design
  5. Saks Fifth Avenue is 2020 Luxury Retailer of the Year
  6. BMW focuses on electric mobility to continue sales momentum
  7. Claremont Rug Co.: Reinventing a luxury business in the midst of a pandemic
  8. Sustainability, profitability intrinsically linked: Positive Luxury
  9. Travelers ready for impulsive, indulgent trips in 2021: report
  10. Bleu de Chanel dives deep with new campaign
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