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Q&A

How luxury marketers can best adapt to mobile bar codes

August 6, 2012

 

By Rachel Lamb

Despite its relatively new status in mobile, QR codes are quickly becoming a mainstay in luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.

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  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. China set to become latest market to ban fossil fuel-powered vehicles
  10. Four Seasons to enter London’s private residence arena
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