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How luxury marketers can best adapt to mobile bar codes

August 6, 2012


Despite its relatively new status in mobile, QR codes are quickly becoming a mainstay in luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.

QR codes can offer exclusive access into a luxury brand world to help marketers build brand loyalists and advocates. However, the process must be seamless to align with the luxury brand image, which is something that not all marketers are doing well.

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