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Retail

How luxury retail can leverage live streaming for consumer engagement

May 8, 2019

Live streaming is very popular in China. Image credit: Alibaba

 

By Sarah Jones

As live streaming becomes an increasingly popular practice in China, Western labels and retailers are catching on to the tactic as a means of driving real-time interactions with consumers.

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  1. Estée Lauder Companies raises full-year outlook
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Kering Generation Award X Jewelry returns
  5. Versace hires Pieter Mulier as chief creative officer
  6. Diane von Furstenberg named Icon in The Time 100
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Top luxury campaigns of 2025: Luxury Daily
  9. David Yurman selects finalists for inaugural $50K design grant
  10. Burberry curates runway beauty look to spur new product interest
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