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Retail

How luxury retail can leverage live streaming for consumer engagement

May 8, 2019

Live streaming is very popular in China. Image credit: Alibaba

 

By Sarah Jones

As live streaming becomes an increasingly popular practice in China, Western labels and retailers are catching on to the tactic as a means of driving real-time interactions with consumers.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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