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June 6, 2025
  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. BMW renews Atlanta Fashion Week sponsorship
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Ferrari introduces new dealership design
  7. Vacheron Constantin opens flagship in Seoul
  8. Bottega Veneta casts contemporaries in anniversary campaign
  9. Ennismore signs new properties in Mexico, US
  10. Beachy takeover from Le Bon Marché stocks luxury exclusives
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Marketing

Millennials are open to luxury, but require new tactics to be convinced

May 4, 2017

Hot shots Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands

 

By Danny Parisi

NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. BMW renews Atlanta Fashion Week sponsorship
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Ferrari introduces new dealership design
  7. Vacheron Constantin opens flagship in Seoul
  8. Bottega Veneta casts contemporaries in anniversary campaign
  9. Ennismore signs new properties in Mexico, US
  10. Beachy takeover from Le Bon Marché stocks luxury exclusives
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