Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"df893d688d4b4499dcdd29579671bfff","s":"8cca93339d601711"}
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