Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"03c04fc3b8789688474d5405b9eebb0e","s":"f45fcaed37fe55ef"}
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