Retail
October 25, 2016
Neiman Marcus Cashmere Collection, fall 2016
By Jen King
Department store chain Neiman Marcus boosted its online engagement by revamping its approach to look books, going from a standard grid layout to intuitive, shoppable pages.
{"ct":"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","iv":"58aec8da8220b78f2adb0d371e4e05e5","s":"b46e217c6f60629b"}
Share your thoughts. Click here