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Commerce

How New York luxury flagships can target Chinese tourists

June 18, 2012

 

By Tricia Carr

Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.

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  1. Emerging female elite demands new approach from luxury business
  2. SK-II reimagines ingredient to turn skincare into art
  3. Day's wrap: Blue, Instagram, WatchBox, Gucci, Champagne Bollinger and Luxury FirstLook 2020
  4. Gucci breaks gift-giving holiday campaign with trademark exuberance
  5. Are Chinese consumers moving from spending to saving?
  6. Blue is theme of 21st Annual Fashion + Design Conference Nov. 14-16 in New York
  7. China, Ferrari, Singles' Day and Hearst - News briefs
  8. Register Now: Luxury FirstLook 2020 New York Jan. 15
  9. Alternative materials – Luxury Memo special report
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15
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