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Commerce

How New York luxury flagships can target Chinese tourists

June 18, 2012

 

By Tricia Carr

Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.

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  1. Call for nominations: Luxury Women to Watch 2021
  2. Brands should incentivize consumers to go green
  3. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  4. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  5. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  6. Employee experience should be at center of reopening plans
  7. Hermès: What happens when Kelly came to town?
  8. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  9. Gucci is 2019 Luxury Marketer of the Year
  10. Auto industry drops speed as dealers sell cars over email
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