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Commerce

How New York luxury flagships can target Chinese tourists

June 18, 2012

 

By Tricia Carr

Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Google’s new beauty AR features raises bar for digitalization, ecommerce
  5. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  6. Audemars Piguet pop-up exhibition opens in Shanghai
  7. Sofitel makes TikTok debut with episodic campaign
  8. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  9. Aston Martin, Apple release CarPlay Ultra
  10. Moncler appeals to adventurers with special-edition Leica
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