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Commerce

How New York luxury flagships can target Chinese tourists

June 18, 2012

 

By Tricia Carr

Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.

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  1. Porsche, Genesis turn to Super Bowl to court luxury's next generation
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  3. Tiffany re-emphasizes role in diamond traceability as market demands transparency, sustainability
  4. Luxury travel today is individual, immersive, transformative
  5. The big fine jewelry opportunity
  6. Hublot condoles death of brand ambassador Kobe Bryant
  7. Why FOMO is shaping the luxury market now more than ever
  8. Day's wrap: Hublot, Kobe Bryant, Tiffany, Four Seasons, Gucci and Bentley
  9. We are in the middle of experience wars
  10. LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year
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