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March 1, 2026
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Marketing

How should brands participate in social movements?

June 3, 2020

Nordstrom's Instagram message on #BlackOutTuesday says: "This is a painful time for our country." Image credit: Nordstrom Nordstrom's Instagram message on #BlackOutTuesday says: "This is a painful time for our country." Image credit: Nordstrom

 

By Dianna Dilworth

Luxury brands have taken to social media to support Black Lives Matter in the United States in a move to show support for human rights after the death of George Floyd in Minneapolis police custody.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Hugo Boss' preliminary earnings show 27pc sales jump y-o-y for 2022
  3. Porsche brings Macan model to 'Overwatch' universe
  4. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  5. Baccarat lights up Lincoln Center during 77th annual Tony Awards
  6. Saks announces plans to scale ‘Fifth Avenue Club’
  7. SCAD lands $10M jewelry program endowment
  8. Saks drives store traffic with geo-targeted mobile ad
  9. Nordstrom speaks to younger audience with latest national campaign
  10. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
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