Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
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","iv":"c1bc7897fd77af40d2cab524a7320b7c","s"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