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Commerce

How H&M should go luxury – and what could go wrong

March 28, 2012

 

By Rachel Lamb

Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.

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  1. Day's wrap: Chaumet, Princess Cruises, Gucci, The Luxury Collection, Balmain and Ulysse Nardin
  2. Affluent consumers unsatisfied with luxury marketing: YouGov
  3. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  4. Princess Cruises readies itself for new ships, luxury suite launches
  5. Positive feedback, relevant information key to drawing in new consumers
  6. Bulgari incorporates Italian movie motifs into latest collection
  7. Nordstrom contemplates dressing room iPads to elevate customer experience
  8. Perrier-Jouët pops up in Paris for nature-themed event
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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