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Commerce

How H&M should go luxury – and what could go wrong

March 28, 2012

 

By Rachel Lamb

Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.

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  1. Hermès thinks outside the box in colorful campaign
  2. Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers
  3. Day's wrap: Shangri-La, Earth Day, Harrods, Gucci, Noonouri and Zillow
  4. Consumers go online to find word-of-mouth recommendations
  5. Noonouri, a story of authenticity in the digital age
  6. LVMH, Small Luxury Hotels, Tesla and Mr. Bags - News briefs
  7. Price points, trustworthiness important elements of sustainable retail's future
  8. Chanel brings Mademoiselle Privé exhibit to Shanghai
  9. Renewable materials, energy efficiency top draws of luxury sustainable homes
  10. Chinese travelers want personalized service, embracing experiential: report
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