Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
{"ct":"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","iv":"5abd5989b709c855aff6138f1cdbc07e","s":"798f402445743c00"}