Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
{"ct":"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","iv":"0a06ee9c3e94a4725a0ddd19b015e935","s":"9e091a9e071e7f42"}