Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
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dNZizjUZOHuaXWg9sb+Hc09AY\/S\/ij4PAnHCsD+KL465n9rhF7IiMNTX1owOOVLHr\/yI0cq6DnlbrlEZnT58Q61jAert+k\/m4CfyVo3sgO0qjYSDa+hXM1fQh2ntS7RH\/fFqYcSSiMD6lNjrifr5w67Lwbe2oWI6xYXnkBelDb7NghOuOuDjJeaZ6mfAombuZ8tWJg3pBNiDyYTUuVyLqWJ6P8Q2gmkND8swEMioAoiVh0nF066n76J7p9Ad5wKImfjGgduPB42BjaYicFTPLiuTI9N+ODrmkLsLF+u5iRBeB5\/3L1qY3tQvB6aZ\/6T8CT8+xY+1NGw1j4eN2DjKwb7RfJD13KxSeRhpBVYzPvSPRAj23dlJn6EXgqS9bn8ax6OJs0WoDiYl6HD3qzZI52Mur7+pcD0wpw58YzZCuODHu4NVax2yD1lcYD8vGe67dSpjBmi515n82YJRqChRw\/QZLM+NB6QIamHr5UYnMNR2cVDHv\/p28fs5SRPZr7YUpPgyI+dOSMtKSNOsQg4W86fbv9UcoY5elRYsq7wv6f4ZhMmpx5Wn7Bs\/aiFGCKkcFJEBiGdoEusYJ5i4o4a1iduDCw1UdL8n2N4RnkjQ5tx2Q7VUVqbUYVovVxNRDFSdGTO6WFjEalydFWNlfgBKDmByOx0l1mqbm74TJe1c98V1QJJFLRB+CVXZdUJGhOfiqS6WdxrZ\/tW46lEHMvZEDZSDJaB\/SuYxhqNV3shLGvDep4\/ecZjBP1dJHxIctuquYTLnSUKEjLrLGZCM8OFpQqL2NNW+cH3uEH\/tjTz1UtBrhWiYFljrtLeCH9H9OFP5Z9ErmzIOCnk5fDm0Q1opA87BEgB9ntFkAgT8LznZ71GeuDJ7gAHxZ0tJ0bV5lNtov8IkFsSanaz1WDke37atfKYeZsPaezLT9cblq4nDFsjwg74T22X6+HJ9VhNkHK6KIivWfmbLmCovhPlBYlEiv6DnO7CEZZrsYqPmcPYDpQv8gES3+sgHI2xDywYu\/gABcvTwuUeY5yAhWc\/AW+fcXAh8rc68GI1XNUQDKZrGtGvYh\/zwS0NNZq+FsB0OK87PmZKyVLYAqCVq8DKmSw9wvxJQV1b8cnkVSZznCaHGw69EDjOLadz4\/QRpH9Xh4H0Z1hdozkAyV7HByzYv+tWgwGXEcA5PvOAEM3pPtpJhXfL6CM4wKpnWOcrSRhtvHR\/aWdRowTAiyxAJiOOAGkUjbsf3eDsMnk\/XjehueucK\/p+sIKJBs7398izw3EOyvm364NUxKbBgYIVKZHXk5Er6MHJDQtZIczch4Bbm++L+oFDQ5f45\/8e7EIDm65C64BCZmXqw5l\/4bgB4kx6oZQ\/OEtl+9jhnKHYl9EJidQWP\/BfYH2NejQd7ewQKniql2zh0biQwcAjwg9zDTVhDMGGT3uplynxG6JEwIwZZUlGCaWvFoipYEWiXTQeAp4C\/F5dqsOtIW6TvIYZFFQ+B1O1Wb1brtJtvsy7TDs00GxI1JEMZLGJlARj5G3lsvI67ECjzweaBfJmihewAYIjSddRQSgEH+BWu9rDs4iMBvc1VJVqJ2KtqcSdmfBGden8hOOROWSm7fp1r+h5kMLeW3cy88sGV+HBQbux2jBHY8oiXGSScpmOf3hflFZiGVQHe1iFtk2FmSVEdBkwZ6I4jk78IvzL0xfgOm+Z3aesQHwyGYQ14bp62Lr0YoH\/ddKob2uDDQYVDpME75ZPywUiyulEGmO7aXlMN9gfmQqonGJFWKsouqknSykOc7T4\/6Pq5Z7vJDGWciQ2DI3n0eoJcuiiZRWrDW2zTzIBqXUoedhTS9iRTcjB\/v35WXzXURy8PfD0FEYfRKFgpRzz7TA\/LY9jHrt90eKBtamkr0cCsdOOnunbzlnKGtm4v+w7he79iK23MYCH4Vu4kuCzvXXGKHtKz2K8IEA+c3YHRhS1GcMHc59xTtm+BT\/k6AFB0qus\/y3yyBR4b4Y\/t3JnlEQVsQs1ZL50W12LFhalERb+MHyNXcPsECpbQ3Uy39wIpF23sEws\/Di+RRHdSECUrl4lyH0q\/tfSXlYH7T7XgAZDRHuY9MRlguzvYAAGb2Z0VFiiONgcBKGmJZKs87UEELHt22CjOg04RXe4GNMOhmKJV+3NkPK8isnXnDnoisBIOoMqwmT6NkYn52PQIVnPovlfILzJ94CYOFOuB7dPXgkoWe9WLBF8EVroUkqlulUYj7Rr2902tkEW4zpzguySmekQsKmkdSJeeHu4tQlRTBN95+Jt8+9gK9FzboIga3TXp634De\/n4AnFmxa79v8o\/Q4EyKrwh9jkbbB6y0ym6vRD+fatXs7pIaOPlqwCYhPko82FjztMqsOyVAhvQTUdpf5OHNVTGGvVEwigQYP4BH5xqqr1aCfPcB9GYXmlG6g\/Z9rGC4qUkXr5edNbjyrnM+WnhLanx8YtzfzUrrmZVPwK\/K9\/FNx6UyVUTwz9JyZMdtFE4i7ytLpf8scvXEZ5VrNojvaKTWBOvahBlVPcufV3bMpqIePlEArmmGDA0DE1cpxI3v1fi12KEmCqogGoBH\/2xVvc6O9W58eCbsDi1mCU\/DCowgwAC9oGlq\/jbmO\/RUDC60lAHGxCHmQryQK\/zzwqvvb99Y9eVJUDzxTOtr69nxIrauxH9bpq1oYEG9OWpSeDsV2k3scvsBT5tRuAgGkf8QXqI696tCGMrfxa8GphR2u38z6HDlChT1Pdakv\/DgiqDM6YRvvbGTP55riP5Mfsq2G7I89s+v1zCPa+GEw984Y+iSVpuU5cOQ2VVr7JW1H+HyE3JDMSTAW71539Yq3H6pDlCvJI3eLNtNwT2ZjI3GNDVvhDA64erdmnvJJcCDEbWxnlG4FFlqCOMx4v3C51Qw+r7UB6DGiap2lx7apTn79W8O2DUPVOjCGkcQe9n\/NyT+iXfoN+tH3sku9+ZdoTat\/+5F745fgT0LoFIUdCFzeGmRZ9EqANOpYmWG95BheyUEXdHLir1\/nINVTvTR3Usm+h1Wh5O5vtDbeZHoRXEEH9lIdtZKMj8phrYFoyfoEl8uuA0h4dAQevqmYMoF2iVHdK1KOUuVQXNig4q9izqIJzyVZBBMF5LS\/nuG75PS5z3LaOmbmYBIsgEVknCfZOVMO+DneHtuiHk4MVx+ajyAMZFkEY7JRQ68+Z2cMV7BVKtdYgQPyDl8lZl7VHABtEZiFAABQzfmgfrk0B4ZEMnklEYSW3T9IQBu11V3v8wnDx1MnINMWdMQPi6rbwk\/VFNd4zVVUeL9\/P2OOnQ6bA9ZIf3rGnj9OcuhkkmqtjzHHn\/S1Lpih3zJlEzOMie0cGhJnWQCI1i2rdazAuaXwlnOYVi14Q\/66hH+a5q8uNBpvWJ5xaMhOAyIfJrfbB94FBVX623oFNmzpF\/p207i\/+mhq5+lT4ydsnEEDwGBnVfjidcVOsL9LCH5fwS8BFZ9dkqOyryzEaNN6tMMH\/yX1AMTEfWP06lvAlOGopJPTS9LqmqVosTQUf3WPoJ2iBRV4l4+XtuhKtNMs+OVJa5WAJtU2IBBA\/VRn+yDAsZdEJTdw1q\/myB4Kn8RTSdqrrV1zu\/pAUpmhM9LBA7xBfFC7gj6fpLr2Sbhtxmd5I+VP2loiBo+Q9GCaGFlBYFgNGOSu5Dn5SO1aDzx83uLRhL6qeA+GHkClj3SwxPvUcTsOyf+MwTqgbUWnzGxBFrHar50mdoNTilgnHMsmBWnujMESebCR+2lklVUbyhgTTswnyKUhjSsyBTjdn4EhUM4GGSOH4JI1Qlub2tYQqCXZCpr5CLz3v1LHunh+ctvB0isQWAd74DFmH9CrUOsgr+FEEVBmyF77AHgqTRODnp9yUZc1tjc6UAvZvxcgIlTvP62VZ2bhZYJKU0aUjF8WFaJZpfrgjM0zbXyQVz30cYdEuWwFbTwDwiaa6s\/34IVSsjROpOkJk0CbvuUzL7ubIMzY6gNyMX\/JyJAx2SuYNQ61wHHp6xhGnxWThoITmQhzoy5ujL3am4kBh4xJnPGdqQ5RvjtN4NUKI0iF500CkLmldNCVH5dZIi5lP\/0oeYZqOoh5D7wqJVxgoH3ClEKIfwF3NwjKXIBMkQOeby0VJBK5PIHNVUStcz3m84Ll\/4od4PMg855TQCS0K8Cnat\/MLfjV6u2XxcFraox0m985OYV1M3OWmqi0xGOY8L7zsf+kCD4IrmfiZMfeOWjicLKH3jOaHhl9UyzObJbSl2lXEEbphnKtYmjhj5AD0XZ2cwISr9iBNIihaGkVjUXuwM\/O9mjX3a9B8q2RQgsakh6Ve2uK2RxbWz\/Pt7t\/A8SKF2D1flGFUEBgRsYaZDs8kKu7aNS3AYSTp4zu5bVisudB6OuELg251YkH9btJWRmLv1YqfwzVDqu2k6f0oeFTrbulfMFVz7G7lJ7dFuZUTIegxuGNYzDBVQQf1Cac5PTid2o5A86S24aOpdijGHb9dlbuc3UM1p0hBBVRZjaRhr6mGAPmRLGOqa5OZWBmav7EeXKXSKwL02m1sG7urJG1cH1sfBvHscbsig20HwV1KSekwBRlap08KGDmV6puYdnK6IPhJMiilk1ZrF7jhkSlZJ\/7xv9uaDcNQuJqjvoKg4bp7rqoPgtnIqCtxvyokAiew30d53F\/7EMnGdt5MmSLBVtYM\/H6WB227r0aXqK8f\/VxqLuJoAWpx5MAsdD424O0VlEWZQU5iws+0KjcOBTRMBCMBnz1Ij8vntPw0VcQd4Jfp0TNlWG399f\/TVEuOLKKHw3Vb0vBpOqFtdWm\/U5h7yO8S0z\/\/1km1kA7VeUfeFn3sKMPBfeSGb8PUvadneCqIvtteMKSRQ8EREUK8MkVH2+8nljmbDvc2k8sXlX67tnjckwjQB353p4w==","iv":"53add90cb0db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