How H&M should go luxury – and what could go wrong

March 28, 2012

Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.

To read the entire article, please subscribe or

Email this
Print
Reprints
Download PDF

Share your thoughts. Click here

Subscribe now to get full access for less than $1 per day

How H&M should go luxury – and what could go wrong

Global competition grows for luxury homebuyers

What is next for the Trump Organization?

Suburban luxury markets lure departing New Yorkers, for now

Sustainability now part of luxury emphasis in home design

Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves

Subscribe now: Full access to 90,000+ articles, reports, videos and images

Could Alibaba try to acquire Farfetch?

US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar

Day’s wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar

Nordstrom see holiday sales dip, but expects growth in Q1