Luxury Daily
World’s leading luxury business publication
Aug. 10, 2020
  1. How can brands ride on China’s rebound from COVID-19?
  2. Registration open: Future of Luxury eConference Sept. 23-24
  3. Day's wrap: Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  4. CSR needs to be more than “skin deep”: Positive Luxury
  5. Luxury travel will return later this year: study
  6. In-app mobile ads critical for luxury advertisers: expert
  7. Gucci aims to build online database with imminent debut of Jackie 1961 bag
  8. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
  10. Home renovations on the rise as consumers stay home
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

How the luxury selling ceremony will have to adapt

July 30, 2020

The luxury selling ceremony is in for a major overhaul. Image credit: Cegid The luxury selling ceremony is in for a major overhaul. Image credit: Cegid

 

By Mickey Alam Khan

The in-person selling ceremony has been key to the experience of luxury shopping, but COVID-19 lockdowns and social distancing guidelines have upended the whole process.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How can brands ride on China’s rebound from COVID-19?
  2. Registration open: Future of Luxury eConference Sept. 23-24
  3. Day's wrap: Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  4. CSR needs to be more than “skin deep”: Positive Luxury
  5. Luxury travel will return later this year: study
  6. In-app mobile ads critical for luxury advertisers: expert
  7. Gucci aims to build online database with imminent debut of Jackie 1961 bag
  8. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
  10. Home renovations on the rise as consumers stay home
VIDEOS
More Videos

MORE IN Retail
Registration open: Future of Luxury eConference Sept. 23-24
Registration open: Future of Luxury eConference Sept. 23-24
Registration open: Future of Luxury eConference Sept. 23-24
Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?
Digital innovations should be core to holiday marketing plans
Will post-pandemic markdowns hurt luxury brands long-term?



RECENT ARTICLES
Registration open: Future of Luxury eConference Sept. 23-24
Registration open: Future of Luxury eConference Sept. 23-24
Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference

Registration open: Future of Luxury eConference Sept. 23-24
Contactless payments more common due to COVID concerns
Consumers will opt for premium and local spirits after COVID: IWSR