Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"221027cb0716e28d8273e29512c0602b","s":"4dcda2551b8d1add"}
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