Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"0c8d281b11bea442dd8091ef12f557b8","s":"bd2a25518caff22b"}
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