Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"69bea74255f6b53fc3073f980f7b9cda","s":"903ec3337e8dbed2"}
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