Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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0quQSgHqtMv4bU0ZWuvyGgjYSF1i1RWrJtuLQPFU4mPlptQ8TKl6y\/xiN8+YB\/fEx1oX95ds3jgWmHfpRUrMNiuE7Q7mIMsZLgBybY0Ddn4sKet+6PNUGpkwBCvEQtYkl5Vr05XIuInhTxrF+L+nrZ3cT4x6WG1PWKHXNMt2xAs9xYqOYpGufHCKvgyOVO+02NCkpCizAqdd8tjUmlQyA\/25NDoNj\/MLOgAf2c56TxEqHbPxYs+jbnjBa1qXJhALRqarl2lKg9+CWdj16oGgkUF3VB8LAQ9bqghgKZoLyFWZ3Wj5cFFADVEx+3Scyblovid3RFTpon24m6I\/nMMG3F2QyCph+Ng8k1mPNORkel1PRESQTGMsHv2d5Y1bBkt+DSIJUYDZVkvduGAyt8gciW85l3gtXa4A5zQCSGP031EnSxRRkrrUWyUeJh2GAn7nSPWNNcSVa70kC+Q1bfpna3iZNn\/TrY0KS6nrfPPDD8w4aA5z3f+8lqhcA3qpTTmTPh54fs0lNLzBCVW1Ub3CnIQ4uSpCyC2te3L+DH7ys10F7OJLpDsP4ykVw2oODh4sHL5AoOrQ3gAcC1FEEsTn\/7jO9zTKaU9smz2whyxbzC8DM\/PrWibyorWM54dJWpv6TB5zo5myL\/tRxlpjQy7gL\/O7Tt\/lmQ0IWp6yO1E3mPaDqbLtiZrSi+7m85FzKnofBQEaHPA63Jk7qceclpDX4y+XUjGP+KLG\/uI46wxbdyv90PCmiyGnr4HvaOR7Nx3PcBOagSHh0HK8R5Y+w0JkpMDhj9lpaF6COPiwNvTlJACgaorvJMiWUk+u4NDJaKFXqznOxgQCIQRkp3BGOdSpDjVheh0Lyme0rG0jrbBvUi1dDu2Eab8zHI6xVvVaOP9y7C9PNbj30mqTQmgnjWciZt20UqBG1H01CDtEcV3Uh2oSPLjftbr5NFq9\/AcEuZCXpsEJ7qzdxs1nXCW7nZYIn8hGg8GlsJOvEFsJ73l7DlYkx34yuQCKG63Dx\/sDc7YWelK30LdQWOCjV\/mqFNkKMhAMVzHpl7T+q\/hHD3MbO1B9nSWOznvfMILVzzBT7mtTXORzBg5YqE95VI36MuD4\/oglRFcx8s6PcgUl3V7xdmQNNCphc23HAzL23WgWtAhHy+JFr2t64BmDFRNe\/oWgkwQfar3PLtBYx73wLFG5Bn4C4tloDl41pXISmeOYd5fhTOVqvAcFaGmgm1y9qrj3FtWSjaxiRB6M2uN3Tiez8idnNIQgHmjrDlGYgpCmpRmaTd9SBwA15dqCk+4z03QnrqnNBx9uB84d0tc9BHOVWoulpTFX7a3Vtr+Znn\/W+Lx0SULkIymyVU99zSjEVsGWMtwRTWgZ+HHMVqH\/pByG7atnYIgchYR\/F9jFn4e5d4iZdX1IlTNRASrmPZ+O0SPZEwrloI2U3kLabsNDTUwm07TxRIAvkdic4w4UTXGFpEgO7oTR710Tek0sjSBhCWnKtl1TkpcZAHuj35oQz3gcE5hrgS9r2fpNubbxSpg+fd+3zxQmuiUUEqT0blxHY7703kaiw6XfrtO6HwZhwR+QLSQizrqH26xJ9+Su5vpgktFjR\/PQPPcfCVGlizcyeKLs6G2lSquaBZH9CynONm1N8vCvy155ycXi14mhoxY2xG5TW9JgbmaxaHZLRTuTOqkAq76vMIlTKu0DN4ICkoRG\/PEK0JVm4uhHpZUlsDRJyyUgU7g\/VyYu4C0Cw3pAAnvXRhrfpQANLT3KoEm4Srg8JhKe2FIrPUsKQJDKNNv+vM7X4QAdm79+ALGCorFnC3zFKPiyHVkdTDk1ccqgvFc\/II9RONIa7vbw55Ef5rYJzm3mRmCWrVlkBBZrsVBP5a+9Z1SqA9DEWEJBg5f7pPcumPGds\/zLZ+thJX\/VWkQNayMNjWlv1pTLjWDZtbFKN9YOw79sIytC7VWiaNdw3kf7m5CKJJFl3FzC\/fNFlSBYS5xOxV05pBSkjY673lkw+9HFXxr6UA3SFWpha5w2qPH+n4vugqksa6JXv4jtUsiA38zwafYZgKv8KEsIO0MEW+Qwbp\/ttrtdLkU8XCJiyDrwnG38n0LNmggv76MNovXf5Nx17xFvP9pPFK6yjYri\/sCvA7rZ9bzrN1bv77o8WZJOb6wMkq+7ns1WGW8l5RM3odZPi5Q8iTn97qHJahDdg0ZUn\/9xycp8\/wrhBP\/o6y7d5fLF3scrFOS+PGB40+M+s+YC6fd536ktY6ua9s7IcySlbZVTui8kAwn7MYbEWIyCwz3cSooWCHn6K6F8OW+crHnzZoweta1rHsUlgY\/yrYxe\/0DE3aZkepImYgbk1HeqNTTqD5TEPwjpEPJlumUjqACH9Y8aSsBsW61oLOKCGxI6kOpeSDzOIl7t\/ZqLWLjTflb6DxrMYEZQAVkCW4BIkxk\/M+kNOghBysER\/P5uahLObWrHmE\/KiZm9rIi2QP6gVzEcBZC96shi2rsj2Pe1usPNeYDigAo9uffY0N\/PeOKDuuRvl0QNNjgeXu6UzIU2X4U0sZYZHhwRi6L1ZWdEK1WVUVY6O48SzoPBu0XBPImo+B3j46niq7Blb8Zsm+mKzjgvx1f3SL+WI+fvMwmoDh5X\/DjgB9J35ilwS6whHJvO7YGzyOd54PmosZn2vzpwymACbVkZwDUtOyKq30YVLGUgqqsYNcb4BGqmHrx9jyNK91tjwpYykhyBaqZlRhbFlrDcv5pKBhmnEEkzVP\/r127tHBc0SLC1ppKevGGAmghuKtbyGg48b0cJpzukGfjVIMdu7F2wlYT7gBmqlxTy9gPKlMpm6qjJ8f7O3fNPJi78+6hRj1zYVgxMhuafcf8ld2v9uvnYPHq82Tg7RQdAljw2gWiFU","iv":"539a1cd113e5d64f5e484a2c09b345fd","s":"d308b1fce2edebd5"}
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