Luxury Daily
The authority in luxury news.
Dec. 21, 2025
  1. Lamborghini heads to French Alps for women-led driving series
  2. Follow @LuxuryDaily for the latest in luxury news
  3. Luxury Women to Watch 2017
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  6. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  7. Aman welcomes warmer weather with ecotourism boost
  8. Chanel unleashes ‘From Dream to Reality’
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Longines announces latest Ambassador of Elegance
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

How Tmall continues to empower luxury brands in China

October 5, 2020

Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada

 

By Sarah Ramirez

NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Lamborghini heads to French Alps for women-led driving series
  2. Follow @LuxuryDaily for the latest in luxury news
  3. Luxury Women to Watch 2017
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  6. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  7. Aman welcomes warmer weather with ecotourism boost
  8. Chanel unleashes ‘From Dream to Reality’
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Longines announces latest Ambassador of Elegance
VIDEOS
More Videos

MORE IN Retail
Louis Vuitton introduces Visionary Journeys Seoul
Off the Cuff: Getting to know luxury’s top-tier talent in 2025
Matches plots second act under new ownership
Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
Hermès, Goyard lead consigner sales in 2025: Rebag
Sephora introduces new concept for SEPHORiA 2026



RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’