Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
{"ct":"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","iv":"3ac949feafc85995dcfb40aa82d3f446","s":"91dc5bbd295fe76e"}
Share your thoughts. Click here