Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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