Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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