Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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