Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

How to build a luxury fashion brand in China

April 2, 2021

Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba

 

As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.

To read the entire article, please subscribe or