Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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