Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
{"ct":"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","iv":"091ad605f15bf69fbe5715a0e692f338","s":"af8e383a759e5061"}
Share your thoughts. Click here