Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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