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Software and technology

Digital-first Gen Z affluents pushing luxury to go virtual

April 2, 2021

Afterworld: The Age of Tomorrow is a video game that was released in December 2020 from fashion label Balenciaga. Image credit: Balenciaga

 

By Sarah Ramirez

With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging.

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  1. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  2. Louis Vuitton lights up Fifth Avenue for holidays
  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. LVMH launches employee-led accessibility initiative
  7. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  8. Bugatti opens showrooms in Munich, Vienna
  9. The Macallan pushes anniversary collection at JFK, SFO airports
  10. Porsche merges golf, motors at exclusive Dubai event
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Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
The Macallan pushes anniversary collection at JFK, SFO airports
Louis Vuitton lights up Fifth Avenue for holidays