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Software and technology

Digital-first Gen Z affluents pushing luxury to go virtual

April 2, 2021

Afterworld: The Age of Tomorrow is a video game that was released in December 2020 from fashion label Balenciaga. Image credit: Balenciaga

 

By Sarah Ramirez

With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging.

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  1. Luxury Unfiltered: The real reason luxury brands fail
  2. British Fashion Council scales City Wide Celebration events
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Saks launches fall/winter 2024 exclusives from Loewe
  5. Selfridges publishes second edition of The Yellow Mag
  6. Auberge Resorts, Mercedes-Benz launch fall concert series
  7. Carolina Herrera honored for 35 years of fashion contributions
  8. Luxury cabin experience grounds Kohler collab
  9. Nearly half of luxury homes sold this spring purchased all-cash: Redfin
  10. Hermès reports 'robust sales' in H1
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