Marketing
February 14, 2023
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
{"ct":"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","iv":"9b38a606cf73ef757893ded30e35546d","s":"77c70337c0403637"}
Share your thoughts. Click here