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March 26, 2026
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  3. Swarovski, Ariana Grande release sophomore capsule collection
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Printemps New York celebrates first anniversary with LG
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
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How to get digital premieres right

June 11, 2020

Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes

 

By Dianna Dilworth

Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Swarovski, Ariana Grande release sophomore capsule collection
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Printemps New York celebrates first anniversary with LG
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Farfetch latest luxury retailer to launch on-the-go visual search
  10. Boucheron opens first flagship in China
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