Luxury Daily
The authority in luxury news.
Jan. 21, 2026
  1. Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
  2. Gucci presents ‘The Gathering’
  3. CTG Duty Free acquires DFS business in Greater China
  4. Equinox adds biometric data to EQX ARC experience
  5. David Yurman selects finalists for inaugural $50K design grant
  6. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
  7. Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
  8. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  9. Italian fashion designer Valentino Garavani dies at 93
  10. Balenciaga reveals fall collaborations with Manolo Blahnik, NBA
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

How to get digital premieres right

June 11, 2020

Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes

 

By Dianna Dilworth

Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
  2. Gucci presents ‘The Gathering’
  3. CTG Duty Free acquires DFS business in Greater China
  4. Equinox adds biometric data to EQX ARC experience
  5. David Yurman selects finalists for inaugural $50K design grant
  6. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
  7. Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
  8. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  9. Italian fashion designer Valentino Garavani dies at 93
  10. Balenciaga reveals fall collaborations with Manolo Blahnik, NBA
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
Louis Vuitton returns as title partner for 38th America’s Cup
Hermès relocates in Hanoi
Bottega Veneta CEO headed to Moncler

Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
CTG Duty Free acquires DFS business in Greater China
Equinox adds biometric data to EQX ARC experience