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March 4, 2026
  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  2. Kering establishes two new internal divisions
  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Visa, Global Fashion Agenda start circular design competition for young designers
  5. Moncler returns to Rome for spring 2026
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Marchesi 1824 enters Harrods Chocolate Hall
  8. Chanel returns to roots for J12 watch campaign
  9. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  10. Yearly sales drop 5pc at OTB Group
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How to get digital premieres right

June 11, 2020

Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes Mercedes hosted a virtual event to premiere a new series of products. Image credit: Mercedes

 

By Dianna Dilworth

Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  2. Kering establishes two new internal divisions
  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Visa, Global Fashion Agenda start circular design competition for young designers
  5. Moncler returns to Rome for spring 2026
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Marchesi 1824 enters Harrods Chocolate Hall
  8. Chanel returns to roots for J12 watch campaign
  9. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  10. Yearly sales drop 5pc at OTB Group
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Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain

Visa, Global Fashion Agenda start circular design competition for young designers
Marchesi 1824 enters Harrods Chocolate Hall
Kering establishes two new internal divisions