Commerce
August 5, 2011
By Kayla Hutzler
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
{"ct":"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","iv":"57fa91b93313c403b36f3fe9dde2557d","s":"b7be050d88c0bfbc"}
Share your thoughts. Click here