With Russian consumers spending 9.8 hours per month on social networking sites, digital is the best way for luxury brands to enter the new market. Unfortunately, Facebook is not the only reigning platform in the country.
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","iv":"949ef58e915f935610098c605aa78739","s":"fd418fe129935d6a"}