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How to offer luxury hotel packages without diluting the brand

June 26, 2012

 

By Rachel Lamb

Packages and promotions from luxury hotel brands are fairly common, but some make the mistake of slashing prices in an attempt to hook guests, a tactic that could dilute a brand’s integrity.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Ralph Lauren turns to TV to spotlight Olympic fashion
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Dolce & Gabbana debuts Devotion fragrance film
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