Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"3e04e23e55a741de5f17a6418b7fd7cc","s":"dccff69c64025fca"}
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