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Mobile

The difference between affluent male and female mobile customers

August 10, 2012

 

By Tricia Carr

Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.

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  1. Piaget scales Place Vendôme flagship
  2. Off-White launches ‘10x10’ creative crossover series
  3. Diane von Furstenberg named Icon in The Time 100
  4. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  5. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  6. Audemars Piguet brings AP House concept to Miami Beach
  7. SMS text messaging, world's most successful communications channel, turns 25
  8. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  9. Gucci pays homage to Tom Ford era with museum space
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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