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How to redefine luxury for Gen Z

October 5, 2021

Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Image credit: Shutterstock Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Image credit: Shutterstock

 

By Daniel Langer

Generation Z is rapidly coming into focus for practically all luxury brands worldwide.

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