Research
June 2, 2020
Forrester and SheerID explore identity marketing in new report. Image courtesy of SheerID
By Dianna Dilworth
The COVID-19 coronavirus pandemic has forced more luxury brands to ramp up their efforts online, but as companies go digital they must establish trust and deliver personalized encounters for these efforts to be effective.
{"ct":"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","iv":"be6241db9679b7cbd6e100742b68a5be","s":"9b2d940e3778624a"}
Share your thoughts. Click here