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Feb. 8, 2026
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Food and beverage

How will luxury Italian gastronomy reconquer China’s palates?

January 11, 2023

Demand for fine Italian foods in China is rising. With the nation re-opening, brands must learn how local palates impact campaigns and branding. Image credit: Da Vittorio Shanghai Demand for fine Italian foods in China is rising. With the nation re-opening, brands must learn how local palates impact campaigns and branding. Image credit: Da Vittorio Shanghai

 

By Zac Wang

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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