Mobile
January 7, 2013
By Erin Shea
Swiss watchmaker Hublot is bridging the gap between its print and digital marketing efforts by placing a custom QR code on its magazine advertisements.
{"ct":"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","iv":"7e9aad62c079fe9c6a78137921a44eba","s":"14b42f2549063ecf"}
Share your thoughts. Click here