Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
{"ct":"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","iv":"564a6b8ae7f86cc22bf09131aa6538b5","s":"2306433ac652ac93"}
Share your thoughts. Click here