Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"adf750bde1e324ff95ab09e3286fb0b5","s":"b891ab5e2d987b4c"}
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