Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"e13eeacf0716234d5cd870234dfa781d","s":"0fcd5bde9773e602"}
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