Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"c70f20d2a3d2c127089accb54df470a9","s":"0d0c0dd8648e392f"}
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