Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"66d33d302ce360c6855f4d34cbb8e0f6","s":"1262a4c1b4ad1647"}
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