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Apparel and accessories

Hugo Boss opens in-house TV production studio

May 23, 2023

The fashion label will use the space to make advertisements and other video content in-house; the content should appeal to the Gen-Z demographic. Image credit: Hugo Boss The fashion label will use the space to make advertisements and other video content in-house; the content should appeal to the Gen-Z demographic. Image credit: Hugo Boss

 

German fashion house Hugo Boss is championing a move to further connect with its customers and fans.

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