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Mobile

Hugo Boss pushes third-party sales via People.com mobile ad

December 10, 2012

 

By Erin Shea

German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Aman welcomes warmer weather with ecotourism boost
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. CFDA bans fur from New York Fashion Week
  6. Dior goes for gold with flashy J'adore campaign
  7. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. Hyatt names global lead for luxury brands
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