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Mobile

Hugo Boss pushes third-party sales via People.com mobile ad

December 10, 2012

 

By Erin Shea

German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. Lamborghini launches exclusive activation in Fortnite
  3. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  4. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
  9. Farfetch spotlights Mexico City in spring/summer campaign
  10. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
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