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Hugo Boss steps up blogger partnership though virtual dressing room

October 23, 2012


German label Hugo Boss is bolstering the womenswear shopping experience on its ecommerce site through a virtual dressing room designed in partnership with Eat.Sleep.Wear. blogger Kim Pesch.

Female consumers can create their own outfit on Ms. Pesch using apparel and accessories that are organized by trend in the game-like dressing room. The digital campaign was enacted so that Hugo Boss could drive repeat traffic to its ecommerce site, per the label.

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