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Hugo Boss targets hard-to-reach affluent males via tailored email campaign for watch

July 23, 2012

 

By Tricia Carr

German label Hugo Boss is pulling all the stops in its email campaign for a limited-edition, racing-inspired timepiece to reach affluent males, a more difficult audience to target via email than women, experts say.

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  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  4. Audi adds thrill to wish list in new humorous holiday campaign
  5. Brands must embrace transparency to add credibility to sustainability efforts
  6. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  7. Lexus leans into unique celebrations for annual holiday push
  8. As luxury spending shifts to China, brands must adapt to reach shoppers
  9. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
  10. French jeweler Boucheron, with “For Better and For Worse,” launches podcast series on unexpected and thrilling weddings
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