Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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NQY+SHNAfdeGxOBG2ig3NWvLhXfWJGAZ7FByoe8xD\/7aJ3B0DHUt1BloBh+uufK8SQQxcCQZ1G+BD4LSgubE0qrhLszEiJxzduzVu8\/hmcsl8w8ft\/sLf\/59P19yvxSZs0ZS7FQHwvByOcQS8qGXY1CYO1CWYbQPaKQlmiwD3bViqdT9cLOUToy9+zN2vPHR9Tk5PRYhlEiepOOskv4D0lZjHwtY0jqM3k8clYkhiY19FxOkL8Ir9gkYndDbas7LWFsCJRiKcaQhlnIuv6Zq286hmKGFHFVCi7X2VU5C1WmY5lsn8Gf3NvY8hZakXHpgXy5ISw2gk6VpARwCYkdJi5UlDCout9BWoij7nRo5gBHMOlkswqWSpSu2zFY4OBTNoKtiN1Fwe2VJoTEAk4pldZ02n840VjKbjMycLn288NUb2nN8ZABG+sBlpTni+6hIPwdOp53jz+mOmpBCpdMmR\/\/\/NkL8nkEV70clzXmNxRjzRQltUAjpSWDgS\/DuP9Drja7\/iySl4b7IWe1NNCtWjn\/CknNXglpDukxaH5uurfgLrZsmBZpSIGE8sA2OIoaDVKbpc9nJyqlrm0C7i4IAI8HNxBy069pdpdOkxIm7h2LucQcn373lJekVqNVdzXYOD9zzlpo28krzXT6c46\/Ma1UgvOV5CpB4Mm\/JkK829oAU1H\/+1wU+G6pItuHAxC6Y8JnfkCL742Iw8a9MOyNYOmnwvfSv3PsrtflYKJzifzPOVH4xoqo9cRC2LNZhIpi8jqXfnlEpi9rY3ZEaFc\/d6n8rXZLPZ8G8d\/zExIWApydX6QaFxJtg6kEElSDb3bJuheVGtch7kcFz\/miaLWeCEo59625jQUNnH2uxyVcxKL5zzgWW21gNnbmXdjPygpRotCXCFS9kpwjYB8Kfwdw0nPxt9Pwm7Q3s60xFrXtrSxqn8KDTxYsThYBrq5Qp8akoRgvgdGPJhDPvOKKbM9rhXGqmCb1A3gGBIKChZg9BucRqX9UiN8tUrPIvTSDWndb8kbEEhAgZXA1JCeh7shqv6os9e6s+1Pu4fYAR95xATIVSxJ3FEBk6yINYf+1WBLoBMXt6LFsg3MsCdXVwVk+VJSgnTxtiAFKepZIGThP\/qkATrRTBdpGF71gtJxUhTw4V+NwMvP1r3y6jYiRj9WrAaXZCdQlrx05o3GdsIYJvJloTsiYPXK1M9yDupXN64PIwyw+oP2QF\/BoTQ99pSNO08NGgih90nxUCSUpEuNPqb3ImAXjWq9RcWz9RXw19Z1yJCnJVuF6eWwk5KRQc1aAS5Hgfcj9h0IAOnFVWgAiCYk\/JDEaSolAgwsjYcgFdVClSNDv4R0tzLEZiz64Jet+QH8T9rxSuf8ePImNX5gdE8nHkkycR0P\/yNcnHMiQvp2tf9SdHpxUMcPJHUwUNmgumdTx9lIk+u3gkfOGF4sTLf9tCwp0uqoM+UJzN1F3n\/7VEKXXnsJbKuYh+j31BaYSF8MpNwZwn1824L2xoeBsb2vG2RQ7RYpCs8KIWmxYlo0qfgJ+ovKK5LGKLdRHEaDQ15tgMrLaoua0N+MB4rl48sgQST3jhOwa3VUlOhkZuxDbwDDpL2NYX3ljiZRXLsc69Z6XPQVN8dh8wbaOnYvGwR86NgzV+HTDi1hvTimthK50w2IO+\/oKtk\/DYgRKbIVG1xyT+B4ZWmPlSwv9+SlbibrZEct8X8NuKjI4f32A94OMZw\/x2JZsE6DoaEqygePZ\/2PBEdF2q2I6cnymKsMGf39ALmcJeI5o1FL1y9CmbF71Uw2tbG7ru\/ZN5A1CK31XdH1GlP6DlcCznsS4P0iDGxw\/1eWj3A6YZ\/LH\/AEbuTnvvM3lrPls5gMxxayiSU2Om7\/8DrAaEriOLBwU0pfAPwdNiojqo7D41IbuGcuQ1JpB+JSRGfNwSJixs7yNSlnje3lF8sKxjbEplKrjnKnxTC27xnWPPS1rqeT9LNALmeckrQwayi8nuH4E7bjvYXpSWx7BFnqwMJhM3AuUzOKOkPniGWjbooI4hjYG3YMTZrYHmgonsJ3UyigKVRIxThcA7jPkeZTAITPWRLXOS2UWhx0pLpYtKoJ5DxhC+4VaXgeA6LVRObgwefkbwKoPJQw3luujrdtnhUu1TRKXox9ol8zEZ5J5sZuq570c9LWwh7ZWwzugKjmipJr9hkHhddmq\/zeJYAdMM\/JvU2tys6CHqoWNmpCdh4ea5uFsaZ36qssSA\/\/8SWoIcWXUY\/lTjgTZYdMAa27L97mvD3Ip8Hk5QM2aIAA890Uf1KEGV0WMCt43JAwbH4HoiDyHoS88YW2xbNDSiPz9VOpKfKY9RLXC3qdVd6UgsmZsL0fIxzUerfHF3cZGR02VaPR14QwxC3v8IZEOepfVBuDHb+y8ikd+37sxle+VdkRJL9T7Xq5dHwV2LFCWGFfTAajz7Ef0\/hqGNnRzJ3HGKt9DaMyk+0An0Mjm7h83phcLTnxeD5khxvDFL0jNGtKDhUYUuFvcKMWdaaK508ZlRsaKC2oegGaBfEsJMmGd6LOYrWSdDOlXKleR1BAZdn\/XSXj0UkJ\/Ao6LUrKuX92N\/5TRyf77GBFikUd+qV8FM9awOR\/GDbLz4FiOZCxXU0VRe6M38t8K+01G9rjBs4dRnrxOphhcElor4+PN1Z2wVfxNJDurwtEgZNL2O8jQqxuLpOjpTtCBRtbKwN5lurqRjSa6oFOjnWqysBQNZVBUBeaNrXQTYw9KJRr7Bg6XV2Wtn4sQMh9rWMKOWNtUuZuaZDsAmd003IP7k7PGJ8yIP4inqzyV3XAM+jS4+Dx4kBD0f8kw\/TNJXLdoUGkwdemIPPrYAUHGK9el1qIH25kwKwFc5wXEc+sQjiDYTsUsb8LEyMXoLw7onvtcM\/nZtxmWwg613YoCnewTueDxeGFaY85Z5xGriksxxUwdk4oyHhld7VWopSrMiOkHkECCEpmDgfv\/3VCT6khkOKIvjgVa4pFVBoxT\/\/BkwT3Lho140MugbEdP8G2Yok5SrleKoPL0CbbHqLx8KoZhoKnWjFPtTQwzWUzU6aWjJWMm4LWZ0Y8kyow9nRRNQ0yBpusYJoZdGi49yeNgrYyGlzscvrOeseIjhSq18mEnNC9ekwOS9OKSkKolVxH1t0BXOmOFFqhE9KgHIDaaGdgfTyIa5xY6iD1qVL3q1uObLYj7K3rmsz19WFHms66sZHdUf3JxNte0J1616jQhlgIIQhC0IG5joN7HvBYfCjVWzRSN8oNyEhtvN4bzVUBmvchoEYZg12L\/csU+3JkqOdrDcjH7XO5qUYSPKAnlf1THzmBHDS4TIMf0DRjOxyZrI\/7TqXKS39x0BmrIsKIum02hjEci+FhmbgVcafpNYUIEKb6zZNePaQOp4kPFxe834QIIdTtBRuNOhu5FO6aiifFE6ucFQ4a3uLPZyVqqWmLLcBYD7wNqFKIpg2aA3PhZYnTlxGILLoY8FZuDEr1uWi7nrXRoY1yCE14tvXFCdk\/9WuRzPFUzsIBP04P0Y0RVEguDZZ45HPV\/FVyXqCVpBdu84sOwiRcGk\/hIix5HRnX9mZmqaNZ4tq9ACZyVV20Om6EURMHj1CJMjBXhji6uHpoqcI\/vr9dvczwme5Sjcy9wG\/pyKS7OiX9BFkJDu\/zwe4WU8z7zz3mQWzJOBWPGGsB1ndhDl+Nz26SVIb9kdiDIgmvj+AdgSBC5wUZ5GyR+Hif0E53pUAKPw1YMwwR6lilLxJ2rs3JP+CV5f6\/777vM0KCK9NCS2NbpnXpKCerw1BAEeNEMF1pODJNYFirMqbGtdRsvZAZJ4aC0d7fnLrDfkwaP9ALN2TZ5Je0RlZopOZSQEXjgR4aJ\/S7+mi2paMuD4txEKig1UePMOGzbcL14wKmfRgNGksyww1XrkPVw5Tyh0hvo8FKN\/Z19BASZ+MwC6qVV7AWiulNSL1g\/mHZ9KqX6XQ5EAixVZl4B7v+hPIrRz\/yuQaF0s3++gcAD1sFKDTfpZJ9X6ByG+\/Faa+RX1KiX2m0n+PydmbCFIDZ19nRz0ZdxlTavkE8epJfkBzPR55xhPfiGPsGyG7dDgrPYGvRss7H4\/E\/\/MyxGokJk8r6xwXSvNcSNL9g9+dYG94vrS9EHBG1lxX96YER01YJ5k38iwVez89hxOrUFiK+9gj7pjt+Tf5xGsNWiyqKfxGf7wRNZn6fr35kRCbxB+hEURKaHgBrpE3ZoYsAnIwc5wh3AXFqL\/jlKhWlXX2iuxYif9ZWrrz4qH38Msmg4a72soPCYNnBA5Ze3PPJwO4kLmBkHpeK0Gw+Uq3rG\/kZ9LzSXxjcYZtMc6Fu8C2WDDkg1WvHwp53CdLfaznIb04RxgTZdXnOXG+RSraWqYw==","iv":"ccdb018cd1ff465853ebb67e65eae78b","s":"ebebae82d4da0d5b"}
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