Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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4sdhBWE9m772Mv79saBntwPyfw1F9kNw4MiYZ2tSvuGsMKeEMNCKVdWexiqUP6e5Pl6Q+oW7DCF7HWMF4Oafx\/JjoZfcfluWZOPd6IGufVYirIQYV282ALHyU5UIjnlUI7uBUNr0SJjcM82kgNtIXv40Pr+8eDjkGCXJhaEZyKWCiliJprr1D8+H8+FtK1T6ZaSGTwMhMOqAQMepQQHBRKT6UGifpKPOVF9HdmcBcVwIro7ZxKIMcCBaCgxkREK2doemkGkgfQjiOk96KmEc2B7cK8daRKfxKtEXVycGszAMBLU2zgO4+ZyW+xDo9TntVgamKTWFY5oMVH6rbVyp5dR7ZcEHDQvqjuN0TLx92eBX6DSnvjYAXfnLBpsobGyg6rkC5LqMXxg\/vbynsVmo9Dt5J6HT9ap2DBcOJXGKDT82izUG\/dYrBNCBkretxhNcNkiRJyksyPurwn4kkSNwzWJrtK53Ixl8TcEYC5N5yT7WAkb+ZrjJJ4H\/79aRH14BxDur2I+fzMUmUKQCOzXB9Hurhifg5tuHZkpoO5KYwITONZ1dQ4\/Q1aR9t94ffPO9FX9FqsOAlKQ8iD1WacqOWFDpcRo4BdunHNw1d714sLYMG8pvjiVSeHxcIZ6EveihR6Km+ifr2HCWx+6lSyF\/r9Q5btp98CXDSGe5NITy1F9Mdr1FL6n2W6MFReZ3zt+ta+RmsqGHOREq15qmZgpL9tHPc2J37J3W3EqcadcM+JKawZ0X\/jIDTtKpI3++n2wObGMX92RninLE7Sa2D9U0jZSgf1WakUklQJ\/7pllBxlVW6FTUhbMAGIKQEnRcb7V7eU9Nj4pIX2D9qshUAu9Q8J8HtY3nGibsF5uy0dLPAnCIBBViDNpuOmE4r009U6qo2xpFXmO98psqoVq7YPC0FrdCaJpRsa77pokHo0fhHgCwkh+KYidEdvWqrneMCad1jFu4UhHFsjJagoe+HuDuTNbmTNF+6UHIdqBdgR0sx2Y2RRUF6fuyjUHJQrZPGkquNxRW7dsLxUFSInDmzvcZDp++VxkQXtz2HPC61vTMRo6g5hBKsygrqb+QaAtjKA2WEfQQG0d5DnP32CbJBNJGlvTZHid+KLkWkzL3YeVhiPeyDcWEKnclAYnq69k2yzk9ANc4kA30OJdSdAQThGviqY3i6QRJEUbUWbND5JmwzOUkx9nopANuBnyuI2ywsTGBhqjtXCutmC1YAnx\/7EihXswopAChjF9QUXXxlyAhrFevQlYs8Q6cZ6cRDG46BeSSP66+41ST7J06z3sKX9zcEUWj4VAGJAkrQmxEgClvaxGsWAe6p007cXok+e8NXyLtH+SFfJKZjtXMQ6OeIGt3Q6VW+IVQ1pDGaPNz8p2kg9BQGgdoOvqDV7CelzVkUKZnF+bkrd7wCsTu\/BpkkQ92QgCBdViPzSI37ogHbwXb6QuY4Nit0mBC8WcN\/zEj2nCaipnNfK8Auk3HCzsrVIyztsyVbAEpMXuOlrK62eqNsmqzfE9ES6j1uIR8Jf+oHj2SnLlxGkcsWPaX7g\/A4MPjEv3TvxwCcdHA\/SyxK+i2Ciy8E+n3ATfQpgsMqWkCgsZPr3uBV3YonUMMl2Q\/PtOtaVpeJeBnvFQdhrpyrCaJ\/599f27C9l+qinlfhPVus7WKeFwJq218ogbYsqb+5gVB4ZpWccXzvduR0Nnn3117JSiu4JGnHEIXr53B0g6WTgOWWUipJjJXZUgSDVBrPnXTXWAnL+mzhhKMkckslXdvI9CPAYFSv3EeAaDNeGxM2T9g7EECIrxaed1whoG+Ko5jPZR1oD1YW0gULkSCkVIPx1EgoiVSmfBCM6KT+ohJ20JyI2nSMtypxZVyZ4oWKhW7PYpB2UDSqDe6kjA802vTl\/fMoTXKuXmJAvrxkVryunssprkNTomLdXELNk+65TGIVfwLeW+NuV1zQQO25N89GBMW59BTnqIe5JTlq9x7yAOKllA99YnYmD2mQrB8m5crrM0GiIng\/zKeLf4GYWbtcjZHcksRRt9jcjKlPwhpbj51TnDEI\/5wnT2SFJkDDWwpJmnFojzJBFjskwAuYFbAMMwTg+BIw0QIqr3BpC+ypkMMqqUmhHgicRR5IGlqenLhTITBZIWJL0QsZ8TFVeb3B00eg7sjiqnCOzXYeivjWYysa4cHVajQWcH8dSga3u6eE6OtwpmZTBcz+VLmhOtS3hdzzvP0FQutTZWyaqOCkdQRbp5VcK9LTjHAGcxzJZzVOE6m9C25z+I85+akgAjEM2PLKBAgSE1PWn53zCarCp2UiwOBLNzgDiKmNrVoMl\/r\/6FuUCb627b1FXS3kFMFrQpS7vOIbcIZ8itmL\/lv8W7BYcJdxT4tbKSKIOxUuSh2kR31hHyr+LsGHUCxr6Kp2alNqpELZjnBoAqN35gfh2ofaFbF8potDFKWOoS9t4JTqUyhux0\/wCZPCgIpgDX231lP7rdPkqtjWuUg4qdp0HMu7SlG4QXLIGTumwTA4+IIn3QAT9YkoB9gRvqFd9YxB28p2bA6ijmQ0yzjZzjjbtjS3IRWs2NBGw\/38dl74YoNNjbnW3AelKIbfvxr3ZaIrOcc7d5LRhk9s5NiwS9aUA1R72P8k0Ow1K4Z9r3v2tYU4XakL8A7qcPy+iIJB8uxYRvHkeFIFXIrde8WEtWVM+zUzHZmCzvRTgVek+mEhYr+R\/Mgpp+BvOEfCVU3uo46CLMsbQNIRlYtPX5a+2di6EC2pcTRV6KMhF5bBKLRSAjFeaRh2Ra26gHe7UoGFMWwCIToDUd0RuNtxwxJ3UWfCEFZzPJcLzXuAVQf06NuqC6OouPsdPHJruOdoKaYUGA3PskMAeHwWrUq8LI7yw5tDV2RsbyIsLW4G8YFNFniZFuUbO\/geto9QEkUOX+w1LYcGb7EMRnSqE5UJh88Pn4s2zuO1Ubfar5zvr2XCbrenyEjcGaD7yoci99Q9HInTGKTcsO6lu8lmNuHUeOl6EJ42s8H+htHlWS6XA3oGFcTC5nZBNAcs3bqu72ZS8dhdUReSp8oOQyMpWmnnKJl7Jfyt\/nZ6nv1nb90tJmWC9WXzsOoqEYw3MtC\/gkZek9Sm8ONwoUZ+q9mu0oTaeZX+XOSNj4LSiheq3fKQFi0AWjo2aJml9R9VydpASW8QZQHoG126mOkJSbAItlaX3SW7YYkkraNbpP7DXGiGDFvMZ9PakXcFOhQcs2kH3ZbiPENWboJgK4GlcfJ\/4B2Cr+ndqCl0En0T7E0ImHDLNH2WUjIBpH67Ppk1s4rHCbfoEZjmQ+ENwIlrI7\/LVaeI0ZCh+RCDOuRT6YRvEoI9IANdxff0X\/6tlydruKGwadiVfO4+\/tHMmb47gxprHBsGvwgUH1F72FsKhUvmrOI9mTo0K2JN5ALNCVe3QjhNEJwoZn35G9tIL71uiJtaFK3yWqLwoDAo\/PxsTLvEOsnaBLmNvo7m26On\/3EMWOFwWQxG2\/v+5cHak5qdC81Q9qsUnKa50RZc+6nBfQ8TnMd29lOdk0HJ7eZ5h5P28TkfdVGWVgO0JlGDG3IGOkz2I2HmXYO+I9tw5ayYaWt00pFFPXAO7aMTFnwB8uctkw5CBtbnUKzUpQsPM7YeIg7ozYB+svfY8Z865s2ozVkrHWIRc3O1+RqEYHctkJPLyvXuzsfcjd58ciOis8cCWaExlUdTtNWBcUFrgaxFe5NMraSNqPH9otSC4l89uUnPDmd8kdjxgQW6fp2YxbyXm+Qq0j3c70ExXV7jj84uG6tTk0JCoUAWYjxYUeOS9rdZq8bOq2PP4lSY6FLU5B0F6i+b3PTufOHiphC69qEZt3ohH5mzjHx5LX4MBTrv95uo1Q\/dQVgiC6v7f4zumTU2h1uDzoUPUHgdhJ01C2fBUiiYRTpJFmVSn3b36Yr+v5PUvXhQP9jhXbcM065IARW9lnon2MXM5ERgcaoDCqhte6PcCBrgHZWMCFweGtLEUlRqWCCQPuV9ghct3Ak+YlKuXfXNG0gCSDkAbXnl\/jy9Ya8IBGia\/Gdli6QaJV1b\/KVTeJ1RJxyLN9uSSAEe9P7h5QQle\/T\/IJD5yJZdubUFP9CyOLZkr0VpM\/myp5qoTZQkoOVrt\/hPYJWBXEjic14nus0xvpp7DxEc91pA47D3JoiYqPRErjG61d4RpDH2fHMIgOexu4B2caCdO97Ujz3cW5tymEFkpnxBz9TJ4Vwu7uDNImFYJzALxmTTxtpNcrgaMHBKoOHr1jxR7F0XrcrU8XkvfK1NfRLq8LMMIx+kXzZ7ApsKMNb\/O9WUjaUFAw5BEjkIEHtjBz+1BMeCWVJx4qBegVrP0pTnxn4iXKF9WnTF\/zpthSAEARyp1WbLUlM0T8gWtZDSlRfas2w==","iv":"5e1e83ad0a88803788457506f47622d4","s":"ad007fc79cca69fc"}
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