Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"7cf2fa51397e33bea6f000d3e785b865","s":"e635470357e16282"}
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