Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"a31a25c7ca5eb8a7e444cea3fafd940f","s":"6201c183dcdfeaea"}
Share your thoughts. Click here