Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"555ef1f7a90cd4d836131fc194d48b34","s":"a3e895398e460bf1"}
Share your thoughts. Click here