Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"008263547679119b546112509518452a","s":"664f6150e5b2b058"}
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