Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"e592d00da62e7840b2b7cd5326d1a463","s":"e1b63faa90c6dea5"}
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