Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"74a3f85f8b81922dcc2350c87b1721c2","s":"c918ecf806ad4095"}
Share your thoughts. Click here