Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"ee84ede65e157bc70d249c6dbc196139","s":"105473fe669b9cb5"}
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