Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"e8ac9e2b711a42487a41c2d366b65bf0","s":"65a55b6d45a87c31"}
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