Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"bab66ff8c9a8fc359a6ef9fada1b084f","s":"e2519109a9693c29"}
Share your thoughts. Click here