Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"131c3acf95c4bb4572c1c26f5df94e9a","s":"9f9a6e920c906c60"}
Share your thoughts. Click here